Building links to your chiropractic website
It’s important to have a website that your patients can find online, and that’s where search engine placement becomes so important. Ideally, you want your chiropractic website to be the first to appear in the Google or Yahoo listings.
The most powerful way to get to the #1 position is through inbound links. Inbound links are when another website links to your website. When other sites link to your site, it tells the search engines that your site is important and relevant. The more links you have to your site, the more important you are, and the higher your page ranks with the search engine.
The marketing experts at HubSpot have put together a fantastic guide to building links to your site. Here are some highlights:
First, add your website to online directories. This is an easy way to get some quick links, and it doesn’t really take much time.
Second, a very powerful way for chiropractors to build links to their website is to ask for them from other businesses in your community. If you work with attorneys or other doctors in your city — or any local business — simply ask them for a link, and offer them a link to their website in return.
Another great way to get people to link to your site is to create a blog. A chiropractic blog can be a simple way to add new pages to your site. Say, for instance, that you see a news article about back pain. Just sit down at your computer, write a short piece about the news article with your thoughts, and hit publish. Voila! Instant content for your site.
These simple blog posts are also set up so that it makes it easy for people to link to them, adding more credibility to your website.
If you have questions about how to get the most out of your chiropractic marketing, please feel free to download our free e-book, Chiropractic Marketing Online.
Making your practice personal
It’s a competitive world out there for everybody, including chiropractors. So, it’s important to make your practice stand out from the crowd.
Here’s a really great article about making your site personal. Here’s the key point:
We all want to do business with other humans. We want to know there’s a breathing person behind the Web site or blog that we’re reading. And we want to know that those humans on the other side understand and want to help us. A great site or blog or YouTube video, created especially for us, drives us to action. We want to do business with people who understand our problems.
Giving your website some personality can be a great way of connecting with your patients.
Over the next few weeks, we’re going to discuss easy techniques that you can use to accomplish this with your website.
Selling the benefits of chiropractic
With any kind of advertising, you want to sell the benefits of your service and not the features.
What does this mean?
Say, for instance, that your clinic offers spinal decompression. That’s a feature, since most of your potential patients may not know what spinal decompression is.
Instead of advertising that your clinic has spinal decompression, you’ll want to sell the benefit of spinal decompression — “painless, effective, state-of-the art treatment for back pain.”
This concept can be difficult to implement, because for you, the chiropractor, the benefits can be obvious. They aren’t obvious for your patients.
Another mistake that’s commonly made is advertising the fact that you have a particular piece of machinery in your office. You might be excited about this, but the machinery itself is irrelevant to your patient. It’s the benefit of the machinery that’s relevant to the patient.
So, instead of advertising that “We have XYZ Machine!” tell them that the “XYZ machine can help you recover from your back pain faster.”
Remember this: patients are looking for a solution to their problem. Tell the patient how you can help them, and they’ll be more likely to call for an appointment.
For more chiropractic marketing tips, check out our free Chiropractic Marketing Online e-book.
Google AdWords for your chiropractic marketing
Google AdWords can be a powerful and effective way to get visitors to your website — but you can also waste a lot of money, if you don’t know how to optimize your campaign.
Fortunately, the tricks to getting the most out of your pay-per-click advertising are easy to implement, and a new chiropractic marketing guide tells you everything you need to know to make it work fo your practice.
You can get our free Chiropractic Marketing Tips E-Book here.
