Recently, I’ve been collaborating with Dr Brandon Harshe over at The Atlas of Life, one of the most valuable and active chiropractic blogs on the internet. The quality of his articles and the consistency with which he produces them is amazing. The blog covers everything from inspirational chiropractic stories, to advice for young chiropractors, and even social media culture.
Facebook is an incredibly powerful way to get the word out about your practice. Now ChiroHosting can take care of the hassle of setting up your social media…and we’ll even add posts to your profile!
Press Release for about our chiropractic Facebook services
For some reason, chiropractors seem to be bombarded with snake oil selling “marketing experts” who claim to know a mysterious secret that will boost your website to the top of Google rankings. If you’re not running for the hills, you should be. These internet outlaws prey on folks who are relatively new to the web. They make promises of first page Google ranks, huge website traffic, hordes of new patients, and just about anything else you may want.
It haunts us. It torments us. We can’t escape it!
Spam.
Not the canned food substitute – the unsolicited advertising. Every day, millions of innocent web users innocently open their emails, only to be swarmed by scams, viagra, and Nigerian bankers. Promises of wealth, cures, and inappropriate personal ads have become as common on the internet as sand on a beach. Fortunately, email providers like Gmail have gotten pretty darn good at filtering out the daily assaults of junk mail.
Unfortunately, however, spammers are now following us to social media sites like Facebook and Twitter! Our chimpanzee lab is working on a prototype “spam-a-ray”. For the time being, it looks like a stick. In lieu of a magical spam-away weapon, I suggest ignoring the junk and minimizing our own contributions to global spamming.
It’s all too easy to jump on a site like Facebook and begin barraging the masses with “special offers” and “excellent services”. Please don’t. Social media websites are communities, not billboards. You’ll do yourself and everyone else a favor if you stick to providing valuable information and creating personal connections. Personally, I recommend starting a chiropractic blog and posting witty, fun, and informative articles frequently, then sharing them with your friends one on Facebook and Twitter. This strategy works especially well if you host the blog on your website because it’ll draw a steady stream of traffic.
Rod Campbell
Marketing Director
Chirohosting.com
Remember those 1950′s and 60′s science fiction comics? The intrepid adventurer, the unlucky lady, and the robotic androids from planet 9? Back then, the ray guns and rocket ships were pretty hi-tech gadgetry. There were even computers capable of speaking 13,000 languages, communicating across the planet, and serving hot coffee. Here at Chirohosting, we do everything except the coffee – but we’re working on that.
Don’t get ripped off by gimmicky spinning graphics or flashy gizmos. Real-life technology should blend into a website seamlessly, in fact, it should feel simple, functional, and efficient. Here at our labs, we have an assortment of highly qualified chimps in lab-coats who work tirelessly to invent micro cold fusion processors. The technology is…in progress.
In the mean time- we focus on making dynamically customizable websites with loads of interactive features and eye-pleasing designs. We’ve also learned that it’s important to go above and beyond for our customers. In fact, we typically get to know each customer by name and even our owner takes customer service calls. We may not be Captain Future but we’re pretty darn cool.
Rod Campbell
Marketing Director
Chirohosting.com
Facebook is a great way to stay in touch with patients and other people in your community. It’s easy to use, it’s free, and millions of people use it every day.
If you’re wondering how to set up a Facebook account, you’ve come to the right place. We’ve created a handy video that explains how to get started with Facebook.
If you have any questions about how to use Facebook or other social media sites to market your practice, give us a call at (800) 295-3346 and we’ll be happy to help you.
Fact: people don’t read long articles anymore.
Fact: people watch 2 billion Youtube videos per day.
Fact: people want free education.
Solution:
The “cyberfication” of American has been rocky, full of holes, and daunting but a new report by Fleishman-Hillard makes it clear that we’ve officially entered the digital era. The report discovered that 75% of people are more likely to trust businesses that use social media and micro-blogging (Facebook, twitter, etc) services to interact with their customers. Another part of the study revealed that an overwhelming majority of consumers use the internet to research purchases or services, in fact, nearly 60% of people said that the internet played a central in their day to day decision-making.
What does all this mean? It means you should invest some time and energy into creating a social media presence for your business. If you don’t, you’re likely to be left in the dust.
Overwhelmed? Not sure where to begin? Send me your chiropractic marketing concerns: Rod@ChiroHosting.com. You can also find great information in our free Online Marketing ebook.
Rod Campbell
Marketing Director
Chirohosting.com
Every doctor wants their chiropractic website to have a higher placement on Google. The trick to great ranking is…well, there isn’t a trick: great placement depends on having content that’s focused on what your patients are looking for on Google.
Did you know that Google uses 200 different factors in determining how to rank a website?
Matt Cutts from Google describes some of these ranking factors and how you can use this information to optimize your website:
If you have questions about how to optimize your chiropractic website for Google search, we’re here to help. Just give us a call at (800) 295-3346 or email me at mike@chirohosting.com, and we’ll give you some useful tips that will help you boost your site ranking.
Mike Melton
Here are some successful chiropractic marketing ideas. These simple tips can save you money and get new patients.
Rod Campbell
Marketing Director
Chirohosting.com
Getting Started