Chiropractic Marketing Research and Services

Are you passionate about chiropractic?

By Mike Melton On January 9, 2012 · Leave a Comment

People love people that are passionate about what they do.

Are you a passionate chiropractor?

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Chiropractic and Spinal Degeneration

By Mike Melton On January 9, 2012 · Leave a Comment

Check out our new video: Chiropractic Prevents Spinal Degeneration

We’re producing a new video every week, so stay tuned for the latest additions.

If you have suggestions for topics that you’d like to see covered, let us know!

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Being unique

By Mike Melton On January 5, 2012 · Leave a Comment

Interesting post on showing patients what makes you different as a chiropractor:

You are unique

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Free Chiropractic Video – Preventing Spinal Degeneration

By Mike Melton On January 1, 2012 · Leave a Comment

Chiropractic is great, and more people need to know that. To start the New Year off right, we’ve created a new video that every chiropractor can use to educate people about the benefits of chiropractic.

Best of all? It’s completely free! Just go here:

Free Chiropractic Video

You’ll get customized embed [...]

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Internet Marketing. Too Late?

By Roderick Campbell On December 6, 2011 · Leave a Comment

Print advertising is dying, phonebooks are dead, and nobody cares about local cable television or billboard ads. The internet is now our primary means of communication and it’s evolving on a daily basis.

There used to be a time when simply having a website guaranteed you new patients. Now successful internet marketing campaigns require time, [...]

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Word of Mouth VS Broadcast Marketing

By Roderick Campbell On November 22, 2011 · 1 Comment

This article is dedicated to the many doctors I’ve spoken with who struggle with their marketing. This is an attempt to help shed light on the most often missed, and arguably most important, aspect of any marketing campaign — the “Evangelists”. Who are they and how do you get them?

In the last two years, [...]

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Is Your Clinic Boring?

By Roderick Campbell On November 15, 2011 · 1 Comment

I’ve been having headaches and neck pain for the last week, so I decided to take the morning off to get an adjustment/massage at one of the local chiropractic clinics. The doctor and his staff were friendly and professional. The office was clean and organized. But I couldn’t stop thinking “wow, this place is [...]

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How To: Double Your Conversions

By Roderick Campbell On November 14, 2011 · Leave a Comment

Many of the clients I coach share a common problem — they’re receiving plenty of website traffic but aren’t converting anyone into patients. High-conversion rates are the holy grail of online marketing and I’m going to share with you a simple strategy that can double the number of people who convert into patients. But [...]

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Learning from Achilles

Learning from Achilles

By Roderick Campbell On November 2, 2011 · Leave a Comment

Achilles, the star of the Trojan war, was handsome, intelligent, vicious, and nearly invincible. His father was Peleus, the king of the Myrmidons who helped Heracles steal the Golden Fleece, and his mother was the silver-footed nymph Thetis — one of the oldest deities in Greek mythology. In other words, he had killer genetics.

When [...]

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Stealing or growing the chiropractic patient base

By Mike Melton On November 2, 2011 · Leave a Comment

I’ve been reading Seth Godin’s book, “Small is the New Big” and it has some really great insights for any business owner, including chiropractors.

In particular, I found this passage particular relevant to chiropractic:

If you are defining yourself and your business in terms of your competition, you are living in [...]

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