Google Adwords. Organic listings. PPC. SEO.
It can be overwhelming navigating the world of online chiropractic marketing.
But it’s actually not that tough. And to make it easier for you, I’ve put together a free Ebook that explains how to easily optimize your website to get more traffic…and more patients.
Click here to download the Free Chiropractic Marketing Ebook.
If you have any questions about marketing your chiropractic practice, feel free to leave some comments on the blog, call me at (800) 295-3346, or email me at mike@chirohosting.com.
Mike Melton
Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these publications? The advantages are many:
- The rates are more affordable. But be sure you are comparing apples to apples. You may get a 3X3 add in the daily paper for $100 for one day only. That same ad in a monthly publication may be $200, but the publication is on the stands longer. If you ran the newspaper every day for a month, you would pay thousands of dollars.
- You can purchase column space or perhaps have your column included for free. Daily newspapers are sometimes reluctant to give away editorial space. Smaller publications are often in need of great copy.
- If you are reading these publications, most likely your friends and neighbors are too.
When looking for a smaller publication, you may find one that focuses on health care. This is an excellent opportunity for you to target your advertising dollars.
While many people think radio is a lost medium, in many cities and towns the local radio station is their source for news and information. Radio does not require the listener to be actively engaged like television or newspaper. All you have to do is listen. How can you tap into this viable market without spending a lot of money?
- Market yourself as an expert. This will get you booked on talk shows, which is free publicity. To do this, send out press releases that are newsworthy. Talk about the latest chiropractic technique or a new innovation in your office.
- You can buy air time in 30 or 60 second spots. These can be expensive and sometimes you have no control over when they run. Wait for special deals and give the station a test run before signing a long term commitment.
- Host your own radio show. You can purchase an hour of air time and host your own information piece. The benefit is you will have total control over the content of this hour. You can also take callers and answer questions live.
Most radio stations are streamed live on the Internet, giving you a worldwide audience. And if you don’t want to commit to a station, consider online radio. This is another way to give you worldwide exposure.
Everyone has a favorite charity or cause. In most cases, they give money or volunteer their time. Partnering with a charity is a great way to draw attention to your chiropractic office. Here are some ways to help your community and get your picture in the paper:
- Make a donation. This doesn’t have to be money. In fact, donating goods or services is a better option. Think of giving away the big door prize at a huge fund raiser.
- Volunteer with your staff on “Make a Difference Day.” This is usually held in October but many communities host similar events throughout the year. Close the office for a day and help!
- Offer free exams to children, seniors or low income families for a day.
- Sponsor a local sports team. Most sponsorships include an ad in all the programs and a banner on the field or in the gym. If you are the exclusive sponsor, you will have your name on all the athletes’ shirts.
To some, using charities and causes for marketing exposure may seem shallow. But look at it this way, you would have donated anyway. Getting the good public relations is just a bonus!
When you’re putting together your chiropractic website, it can be challenging to come up with original content. You might find yourself tempted to “borrow” material from another website.
Don’t. Just don’t. And here’s why:
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Attention spans are getting shorter and shorter — and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around.
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Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment.
But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the patient interact with you.
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Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media.
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Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month!
For any chiropractors offered this “deal”:
DON’T DO IT!
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Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. These segments can be relatively inexpensive on the local level. For chiropractors, these programs can be less like infomercials and more like a 30 minute segment on health related issues. Here’s how you can benefit from this type of advertisement.
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Getting Started
