It’s important to have a website that your patients can find online, and that’s where search engine placement becomes so important. Ideally, you want your chiropractic website to be the first to appear in the Google or Yahoo listings. The most powerful way to get to the #1 position is through inbound links. Inbound links [...]
It’s a competitive world out there for everybody, including chiropractors. So, it’s important to make your practice stand out from the crowd. Here’s a really great article about making your site personal. Here’s the key point: We all want to do business with other humans. We want to know there’s a breathing person behind the [...]
With any kind of advertising, you want to sell the benefits of your service and not the features. What does this mean? Say, for instance, that your clinic offers spinal decompression. That’s a feature, since most of your potential patients may not know what spinal decompression is. Instead of advertising that your clinic has spinal [...]
Google AdWords can be a powerful and effective way to get visitors to your website — but you can also waste a lot of money, if you don’t know how to optimize your campaign. Fortunately, the tricks to getting the most out of your pay-per-click advertising are easy to implement, and a new chiropractic marketing [...]
Getting Started