From the monthly archives: August 2010
If you’re not different, you’ve average. If you’re average, you’re unremarkable.
Chiropractic is a densely populated, heavily competitive business and if you don’t stand out you’ll fall to the wayside.
How can you stand out?
* Stop advertising. Everybody is advertising- in all the same places. It’s boring.
* [...]
There seem to be thousands self-proclaimed “chiropractic marketing consultants”. They charge hundreds, or even thousands, of dollars per month and provide little or no service. In fact, they may even be harming your practice. Here’s why you should fire them…
