A few months ago, I started following Dr. Vic Naumov’s facebook posts about Chiro-Squad, a series of chiropractic superhero trading cards for kids. It was definitely an amusing and somewhat bizarre approach to marketing chiropractic.
In case you have no idea what I’m talking about…Chiro-Squad is a group of chiropractic superheros named after the vertebrate [...]
One of our clients requested a series of funny chiropractic advertisements for her clinic – here they are! We had a lot of fun making them and we’re making them available to anyone that wants to use ‘em.
The other day, I was talking to a chiropractor who lamented that he was using every marketing tool in the arsenal (website, facebook, ads, etc) but he wasn’t getting any new patients. His frustration was at the boiling point and I could hear his desperation. He explained that, if business didn’t pick up, he’d have [...]
There are many misconceptions about search engine optimization among chiropractic website companies. For instance, one company advertises a “gold package” where you can have “10 Search Terms” on your site for an extra fee.
This is a scam, pure and simple.
Why? Because no website is limited to any number of search terms. The number [...]
Consistently writing original content is really tough! I often sit at the desk banging my head against the keyboard and scanning through a sea of blogs and news media for inspiration. Fortunately, I’ve run across a few tricks that keep me on track. The biggest challenge is the initial idea- once you’ve got a brilliant [...]
I just finished talking about search engine optimization (SEO) with Dr. Mike Cocco @ Amity Chiropractic and he asked me to give him some blogging pointers. Dr. Cocco is having some difficulty with his geographic location, on the outskirts of New Haven, and wants to laser target his marketing to a few important [...]
Abraham Lincoln had some great advice: “A house divided against itself cannot stand.” We can achieve more by working together than by fighting amongst each other.
Here’s some marketing advice: spend less time coming up with ways to beat your competition and spend more time thinking about how you can promote chiropractic as a whole. There’s a [...]
I just had a chiropractor ask me to create a list of the most powerful chiropractic marketing tools on the web and provide a brief description of them. Here’s a down & dirty article on some of the websites that can help you get new patients.
Chiropractors have several powerful marketing tools at their disposal, [...]
This’ll be the first in a series of chiropractic marketing strategies. Check back regularly!
Strategy #1: Create Evangelists
* An evangelist is someone who loves your business and will go out of their way to promote you. They talk about you to all of their friends and rave about your services.
* Evangelists are extremely [...]
There’s some chatter on the web, mostly propagated by an op-ed piece by Dr. Katherine Chretien, that HIPAA may be cracking down on patient-doctor interactions online. The gist of Dr. Chretien’s piece goes something like this: “The mere existence of a patient-physician relationship (e.g. having others suspect a Facebook friend [...]
