Tips for Better Content for Chiropractic Marketing

Tips for Better Content for Chiropractic MarketingIn a recent article, link-based content strategist Ken Lyons gave advice to improve a content-marketing campaign. Here, we summarized and adapted this advice specifically to chiropractors and the content on their websites.

Review Keyword Analytics

Check your analytics to see what keywords people are searching for on your site. Be sure the searched terms are aligned with the content.

Focus on Headlines 

The titles on your articles and blog posts should be descriptive and should encourage patients to read more.

Increase the Length of Content

Make articles and blog posts longer than 200 words to boost your pages in rankings, increase the number of people who visit your pages, and increase the time your website visitors stay on your pages.

Don’t Overwrite

Your content should be clear, concise, and to the point. Edit out unnecessary words and sentences.

Make Your Content Readable

Headings, subheads, font, and spacing make a big impact. Your content should be organized and easy to read or visually scan.

Hire an Editor or Writer

If you’re not an excellent writer, consider getting help with adding content. You can sign up for our new service or hire another writer or editor to help you with content.

Create a Linking Network

See our advice in a previous blog post about the importance of building links as well as this video about link earning rather than link building.

Enable Patient Reviews

User reviews on websites get results. Surveys have shown that enabling users to review a product or service builds trust, and prospective patients may consider online reviews when selecting a chiropractor.

Don’t Push the Sell

Consider why people visit your chiropractic website. It is often to gather information, to get educated about chiropractic, and see if chiropractic treatment is right for them. If your language is too aggressive with your sales pitch, it might turn people away.

Make Content Easy to Share

Include share buttons and make them easy to use.

Build Author Profile(s)

Include the name and a short profile about the writer of any content on your site. This  builds trust with readers and with Google.

Add “Rich Snippets”

This is a way to make more of an impact on search engines. Google provides advice on how to do this here.

Embed Graphics and Include Images

These strategies make people more likely to engage with your content as well as help boost SEO. Check out our free spine animation and our free chiropractic animation for examples.

Embed Videos

We are not surprised by this marketing advice. Informative videos boost page views and time on your pages. That is why we offer our video service and have an extensive video library for chiropractors to add to their sites.

 

 

 

You may also like

Chiropractic Relieves Dizziness After Whiplash

Dizziness or vertigo are common symptoms after whiplash injury. The latest research indicates that these symptoms originate in the cervical spine, making chiropractic the perfect solution for this common problem. In this video, we report on a 2013 case report that shows that chiropractic can effectively help patients with vertigo after auto injuries. You can […]

How Chiropractors Can Use Twitter

By now, you’ve likely heard of how businesses around the world are using Twitter and other social media sites to broaden the scope of their message. Every day, millions of people log on to Twitter and other social media sites to hear the latest from family, friends, and business they follow. That’s why more chiropractors […]

Surprising your clients

I love to surprise my clients. Today, for instance, a potential client called about a website for his practice and I answered the phone. That doesn’t sound that unusual, until you realize that it was a Sunday morning. The doctor was shocked that he reached a human, let alone the owner of the business. Here’s […]