Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these [...]

While many people think radio is a lost medium, in many cities and towns the local radio station is their source for news and information. Radio does not require the listener to be actively engaged like television or newspaper. All you have to do is listen. How can you tap into this viable market without [...]

Everyone has a favorite charity or cause. In most cases, they give money or volunteer their time. Partnering with a charity is a great way to draw attention to your chiropractic office.  Here are some ways to help your community and get your picture in the paper:

Make a donation. This doesn’t have to be money. [...]

When you’re putting together your chiropractic website, it can be challenging to come up with original content. You might find yourself tempted to “borrow” material from another website.
Don’t. Just don’t. And here’s why:

Attention spans are getting shorter and shorter — and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around.

Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment.
But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the patient [...]

Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media.

Google Adwords. Organic listings. PPC. SEO.
It can be overwhelming navigating the world of online chiropractic marketing.
But it’s actually not that tough. And to make it easier for you, I’ve put together a free Ebook that explains how to easily optimize your website to get more traffic…and more patients.
Click here to download the Free Chiropractic [...]

Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month!
For any chiropractors offered this “deal”:
DON’T DO IT!

Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch [...]