There’s no better way to help your search-engine optimization than regularly updating your site and blog with quality content. Blogging can be a powerful tool in your online-marketing toolbox, but like any tool, to unlock its power you need to pick up and use it. Having a blog sitting on your site collecting digital dust [...]
If you’re having a little writer’s block about what to talk about on your chiropractic blog, here’s 10 ideas to get your creative juices flowing from our Content Director, Marissa Luck.
Weekly Wellness Tips/ Weekly Health Tips: Every week, choose a simple step patients can take to prevent pain or improve their overall health, and [...]
Last week I had the honor of interviewing Doctor Michael Dorausch, one of the most prominent chiropractors on the internet and the voice behind @Chiropractic on Twitter. I’ve been following his tweets for a little over a year now and I’m consistently impressed by the quality of his content. In fact, it’s [...]
This article is dedicated to the many doctors I’ve spoken with who struggle with their marketing. This is an attempt to help shed light on the most often missed, and arguably most important, aspect of any marketing campaign — the “Evangelists”. Who are they and how do you get them?
In the last two years, [...]
Many of the clients I coach share a common problem — they’re receiving plenty of website traffic but aren’t converting anyone into patients. High-conversion rates are the holy grail of online marketing and I’m going to share with you a simple strategy that can double the number of people who convert into patients. But [...]
Achilles, the star of the Trojan war, was handsome, intelligent, vicious, and nearly invincible. His father was Peleus, the king of the Myrmidons who helped Heracles steal the Golden Fleece, and his mother was the silver-footed nymph Thetis — one of the oldest deities in Greek mythology. In other words, he had killer genetics.
When [...]
I’ve been reading Seth Godin’s book, “Small is the New Big” and it has some really great insights for any business owner, including chiropractors.
In particular, I found this passage particular relevant to chiropractic:
If you are defining yourself and your business in terms of your competition, you are living in [...]
Remarkable companies take huge risks, embrace failure, and cultivate a boldness that distinguishes them from the masses. These companies attract public attention because there’s an imminent risk of failure. To the public it’s like watching a trapeze act at the circus, everyone is rooting for them but they’re captivated because there’s a risk someone [...]
With millions of users visiting the site each day, Facebook has easily become one of the most important destinations on the Internet.
1. The Audience Is Vast
No matter what an individual or business specializes in, signing up with Facebook can greatly help in reaching a potential customers. Since millions of people visit Facebook [...]
Internet marketing works well for every type of business including those that are primarily operate out of brick and mortar stores. Everyone needs to have a presence on the Internet because research has found that people will look for the products and services they need on the Internet before they decide which business to [...]
