Facebook is an invaluable web-marketing tool with remarkable potential for both success and failure. Among Social Media applications, Facebook is the 600 pound gorilla. Your goal is to direct that power into a cohesive, successful, targeted marketing campaign. Most folks bumble around, tripping over themselves and doing more harm to their company than good. Follow [...]
Here’s a new article outlining the three most important components of successful online marketing: Community, Education, and Value. Written by Roderick Campbell, Chirohosting’s Marketing Director.
Some interesting issues in the world of chiropractic marketing, as guru Ben Cummings is taking some flak for his suggestion for chiropractors to provide reviews to other chiropractors who use his service. Here are some articles on this topic: The Crummy Chiropractic Scheme Review Solicitation – Dumb and Dumber These blog articles cover the issues [...]
Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these [...]
While many people think radio is a lost medium, in many cities and towns the local radio station is their source for news and information. Radio does not require the listener to be actively engaged like television or newspaper. All you have to do is listen. How can you tap into this viable market without [...]
Everyone has a favorite charity or cause. In most cases, they give money or volunteer their time. Partnering with a charity is a great way to draw attention to your chiropractic office. Here are some ways to help your community and get your picture in the paper: Make a donation. This doesn’t have to be [...]
When you’re putting together your chiropractic website, it can be challenging to come up with original content. You might find yourself tempted to “borrow” material from another website. Don’t. Just don’t. And here’s why: Share on Facebook
Attention spans are getting shorter and shorter — and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around. Share on Facebook
Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment. But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the [...]
Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media. Share on Facebook
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