Attention spans are getting shorter and shorter — and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around. Share on Facebook
Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment. But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the [...]
Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media. Share on Facebook
Google Adwords. Organic listings. PPC. SEO. It can be overwhelming navigating the world of online chiropractic marketing. But it’s actually not that tough. And to make it easier for you, I’ve put together a free Ebook that explains how to easily optimize your website to get more traffic…and more patients. Click here to download the [...]
Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month! For any chiropractors offered this “deal”: DON’T DO IT! Share [...]
Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. [...]
If you still think “twitter” is the sound a bird makes, put on your seat belt. Twitter is one of the fastest growing social networks. According to Compete, a firm that tracks Internet usage, Twitter has grown 1,928 percent from June 2008 to June 2009. The site has 21 million unique visitors each month. If [...]
If you’re doing regular email newsletters, good for you! It’s an inexpensive way to keep in touch with your patients and educate potential patients about what you do as a chiropractor. However, are you getting the best response and open-rate that you can? If not, you might want to look at your subject line — [...]
Most chiropractic marketing focuses on reaching patients. That’s obviously an important strategy, as most health care decisions are made by patients. But don’t forget marketing to other professionals, like attorneys, medical doctors, physical therapists, and massage therapists. Attorneys need to refer patients for care, and many patients need to see a medical doctor before they [...]
Press releases are a great way to get free publicity. You may have used them when you opened your business. You likely sent it to your local media. Online press releases can also get you more and better coverage for your special event. Here’s how they work: When writing the press release (or having someone [...]
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