There are two chiropractic marketing questions that get answered more than all of the others combined – “how do I improve my search engine rank?” and “how to I turn website visitors into patients?”
These are naturally two of the hardest questions to answer because they involve lots of different answers, many of which [...]
Another quick scam alert: several unknown companies have been approaching chiropractors and offering “thousands of backlinks” and promising to place chiropractors on the first page of Google within 7 days, regardless of what their current position or how their websites are programmed. These companies appear from time to time and usually charge relatively high [...]
Facebook is a social media website that was founded in 2004 by a geeky Harvard student named Mark Zuckerberg. The website began as a silly website called FaceMash that took photos of Harvard students and placed them side-by-side, allowing users to choose which person was more attractive. The website went viral almost instantly [...]
I hear about chiropractic marketing scams every week, but this one is outrageous! One of my Los Angeles marketing clients recently called me because his chiropractic clinic had come under attack by a series of horrible reviews. These weren’t your typical 1-star reviews written in ALL-CAPS and misspelled either, they were well written [...]
Google is a company that doesn’t sit still, and tonight (it least in parts of the country) Google has rolled out some new changes to it’s search results.
There are a couple of things we’re seeing:
It’s changed the look quite a bit. Personally, I think the contrast is too low on the text. The [...]
As a business owner, Google Places in one of the easiest marketing tools in your arsenal. It’s easy to setup and absolutely free, so you’d be crazy to ignore it. Google Places is basically a free business listing on Google where people can find more information about your services, find your location, and leave reviews [...]
We’ve been getting a lot of questions about automated Birthday e-Cards lately and I’d like to explain why we don’t offer them. It’s an easy feature to implement and wouldn’t cost us hardly anything, but it comes down to marketing philosophy. At ChiroHosting, we’ve distinguished ourselves from the other chiropractic website companies by providing unparalleled [...]
One of our most common questions is “how can I make my website better?”
The answer usual includes a schpeel about linguistics, user interface, and messaging, but we’ve added an additional emphasis– video! After some extensive research, we’ve discovered that websites that include video are significantly more successful than websites that use only text and [...]
We started this chiropractic marketing blog in 2009 as a free resource for chiropractors who want to expand their practice using innovative marketing techniques. The articles range from simple guides to more complex marketing strategies.
Our goal is to provide valuable information to the chiropractic community and we’re more than happy to answer your questions [...]
We’ve all seen them. Some of us know what they are, while others just ignore them without knowledge of their function. We see them on insurance checks, promotional items, grocery store items, coupons, and in magazines and newspapers across the globe. What on earth am I referring to? Those small little black boxes with an [...]
