Marketing Your Chiropractic Clinic to Attorneys

Chiropractors seeking to expand their practice need to have a comprehensive marketing plan. However, many chiropractic marketing plans often overlook marketing services to attorneys. Attorneys can be a very important referral source for chiropractors. Attorneys encounter many injured persons who are seeking financial compensation for their injuries suffered as a result of automobile accidents, slip and falls, and other mishaps. Many of these injured persons may have seen an emergency room doctor, or their family physician, but are not receiving ongoing treatment for chiropractic services.

As attorneys are professional, it is important for chiropractors to relate to them in a professional manner. You need to develop a professional introduction letter outlining your education, background and experience on professional letterhead. This is not the time to use catchy, gimmicky lingo with corny puns to catch attention. But, remember that the purpose of this letter is really not to just talk about you. It is just as important to help the attorney understand what you can do for them. It is important to get across why referring clients to you will benefit their practice as well. Additionally, you need to get a professionally printed brochure for attorneys to distribute to potential referral clients. Have a professional portrait taken to put in the brochure. This is not the time to have your nephew take a picture with his digital camera. Furthermore, have the brochure designed by the best professional you can afford. First impression are key, and you do not want to look cheap in your brochure.

After sending out the letter, follow up with a phone call. A successful chiropractic marketing plan will include follow up calls. Be persistent, and set up face to face meetings with the attorneys that you can contact by phone.

Scan your local newspaper for news about attorneys that you are trying to get referrals from. The business section of the paper often carries notices about achievements in the community. A simple email to say congratulations can help to keep you in mind when it comes time to make referrals.

As the referrals begin to come in, be prompt in getting these clients through the door. Nothing is worse than having a referral go back to the attorney and report that your office was slow in getting back to them about an initial appointment. Successful chiropractic marketing requires follow up and persistence from start to finish.

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