Wellness Chiropractic Websites

Wellness chiropractic website designs
Wellness chiropractic website designs

When many people think about chiropractic care, they think about how great it is at helping people recover from back pain. But we know that chiropractic is much, much more than that.

ChiroHosting Wellness Chiropractic Websites

It’s not enough for you and me to know about the benefits of chiropractic for general wellness. Every person could be benefiting from chiropractic and we need to spread the word.

A ChiroHosting website is the perfect way to do this, as we have a huge library of chiropractic articles, including video that helps spread the word about chiropractic.

The scientific research confirms that chiropractic is great for many general health issues. Chiropractic can:

Here’s a playlist of chiropractic wellness videos that we include on our client sites:

If you want to help introduce more people to the benefits of chiropractic care for their general health, we can help you do that.

Give us a call today at (800) 295-3346 for more information or fill out our Getting Started form here.

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5 Keys to a Successful Chiropractic Website

Your chiropractic website is there to perform one basic function: get you new patients. A great website for your practice will:

  • Show your patients how you can help them improve their health
  • Make your business look professional and credible
  • Prominently display your phone and address
  • Provide an easy contact form for those who want information by email
  • Provide content that patients can use to educate themselves about chiropractic

A few years ago, a chiropractic website was a pretty simple thing: you could have a static page or two about your practice and that was adequate for SEO and patient generation. Now things are a bit more complicated. The modern website is linked to a variety of other services and patient expectations are higher.

Your patients expect a professional, modern site. Today, that includes the following:

  1. Your site has to be responsive. A responsive website is one that works on all devices, including phones and tablets. In fact, with the Google Mobile update on April 21, if your site isn’t responsive, it won’t show up in mobile search results. Poor search results = Less exposure and less traffic to your site. All of our ChiroHosting sites are completely mobile ready.
  2. You need video. Today’s internet is about media and video and it’s a great way to show your patients the benefits of chiropractic. ChiroHosting provides a complete library of over 80 videos that are included with every one of our websites.
  3. You need articles. Many of your patients are looking for detailed information about their health and why they should visit a chiropractor. If you can provide quality information to your patients about the benefits of chiropractic, they’ll be much more likely to call and make an appointment. ChiroHosting has you covered with over 890 chiropractic articles.
  4. Social media integration. The modern chiropractic website is the hub of your chiropractic marketing wheel, and you need to link that with your other social media sites like Facebook and Twitter. We make that integration easy with our N8 Site Builder.
  5. Google Local Business linkage. Getting your practice in Google Local Business (Google Maps) is critical. When your patients are searching for a chiropractor in your area, the first thing they’re going to see is the Local Business Listings. With ChiroHosting, we get you linked up to your Google Local profile which verifies your business information.

If your site has those basic components, you’ll have all you need to work on building your web presence. And ChiroHosting provides all of this for just $49.95 a month.

Of course, if you work in a large city with a lot of other chiropractors, you’ll need to do more work to boost your traffic and site ranking. That will include blogging, citation building, and maybe even some PPC advertising. (We can help you with that, too! Check out our Chiropractic Marketing Success Stories.)

If you’re ready to improve your chiropractic website, give us a call today at (800) 295-3346.

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The Key to Local Search Optimization

When marketing your chiropractic practice, Local Search optimization is a necessity. Local Search means getting your practice listed in Google Local Business so that you literally get your clinic on the map. When you get your practice on Google, Yahoo!, and Bing maps, it’s much easier for patients to find your website and make an appointment.

There are a variety of factors that Google takes into consideration when determining which chiropractors get on the first page of the local search results. These include:

  • Clear and consistent NAP data. This means making sure that your site’s Name, Address, and Phone (NAP) match your Google Local listing…exactly.
  • Local content. Make sure that you use local keywords in your blog posts and articles that you write for your site. Google is pretty smart about indexing sites, but it needs some help figuring out where your chiropractic clinic is located.
  • Local links. If you work with other professionals in your community, try to get a link on their site to you.
  • Directory listings. Getting your practice listed in relevant directories is an important way to boost your ranking in Local Search. Google collects directory data and if it sees a healthy number of listings that verify your NAP data, it can boost your search ranking.
  • Time. A site that’s been active for five years is going to rank better than one that’s just been started, so some patience is involved.

If you work on all of these factors, your site’s going to rank better.

For many doctors, working on your site’s SEO and ranking is overwhelming and time-consuming. Our Account Managers are here to do this work for you. Give us a call today at (800) 295-3346 for more information, or get your Free Chiropractic Marketing Analysis here.

 

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Does PPC Have a Role in Your Online Marketing Campaign?

When working on your chiropractic marketing campaign, you need to keep one thing in mind:

Are my efforts bringing me new patients?

That’s the whole point, isn’t it? To show more people the benefits of chiropractic and get them into your office for care.

When working towards this goal, you have to use every tool available to you that is effective. That includes content marketing, social media, and, in many cases, pay-per-click advertising. Search Engine Watch recently published a great piece on the role of PPC advertising when combined with regular online marketing. This article discusses the tangible benefits of including AdWords and other PPC services as part of a more balanced strategy.

There are a few points to keep in mind when working with pay-per-click to make sure you’re getting the best results for your marketing dollar:

  • Don’t depend solely on pay-per-click. The problem with only running AdWords for your marketing is that if you turn your ads off, your new patient funnel turns off, too. Make sure you’re also adding new content to your site, as well, so that you’re building your organic search ranking over time.
  • Make sure you’ve properly optimized your PPC. If you’re not careful, you can really waste a lot of money with AdWords, so make sure you’ve followed our steps for optimizing your campaigns properly.
  • Constantly adjust. Make sure you’re checking your AdWords data on a regular basis to see what keywords are working and which aren’t.
  • Track conversions. This is a very common problem. Most chiropractors aren’t tracking how many visitors actually take some kind of action on their site, so they can’t tell what keywords work and which are a waste of money. We saw one doctor who was running PPC for 150+ keywords — none of which were working!

While chiropractic marketing is something that you can do yourself, doing it yourself incorrectly often ends up costing you more money than hiring an expert. We’ve seen doctors who are spending over $1,000 a month on a poorly optimized AdWords campaign, when our complete service costs less than that!

If you want to get more patients into your clinic and would like some help, we’re here for you. Check out our different levels of service, read some of our success stories, or give us a call at (800) 295-3346 for more information.

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#1 Most Common AdWords Mistake

Recently a client came to us needing help with his chiropractic marketing campaign. He had been running an AdWords PPC program, but was unhappy with the results. (That’s an understatement; he had no patients from the AdWords). He asked us to review the campaign for him and suggest improvements.

Once we went through his AdWords settings, it was clear why he wasn’t having success with it: he had 150 keywords in his campaign!

Now, it’s certainly possible to run a campaign with 150 (or more) keywords, but this doctor had pointed every keyword and ad to the home page. This resulted in multiple problems:

  1. The Quality Score for the ads was very low, 1 on a scale of 10 for most of the keywords. Google wants your landing page to match the keyword. If you run an ad for “migraine in Seattle,” you want your ad to point to a page on migraine in Seattle. If the page doesn’t match the keyword, you get a low Quality Score, your ad will not run very often, and if it does run, you’ll pay more per click.
  2. The user experience is going to be poor. Imagine you’re a patient and you search for “migraine headache treatment in Seattle,” and you see the ad. If you click on that ad and go to a chiropractic website with no information on migraine treatment, you’re going to be frustrated and confused, and you’re going to leave the page. You’ve just wasted an expensive click.

This is one of the most common mistakes we see when doctors are trying to run their own PPC campaigns, and it’s easy to throw away thousands of dollars of your marketing budget if you’re not careful.

If you want some help running AdWords for your clinic, give us a call. We can help you optimize your campaigns with targeted landing pages that will increase your conversion rate, decrease your cost-per-click, and help you get new patients!

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7 Ways Your Chiropractic Marketing Company Might be Ripping You Off

Online marketing ripoff warningRecently, we signed on a new client who had been paying a company to do his chiropractic marketing program. In the nine months he had been using this company’s services, he said he hadn’t received a single patient from his website. We researched what they were doing for the doctor and found:

  • They were running a basic AdWords campaign
  • They were targeting the wrong keywords! People were clicking on his ads, but they were getting sent to a website that had nothing to do with the keywords they were searching for.
  • They had written ZERO original content for his site.
  • They had added ZERO citations for his practice.

Now, there’s nothing wrong with AdWords for marketing your chiropractic clinic. It can be very effective, if optimized correctly (and if you actually target the correct keywords). But to simply run AdWords as the sole “marketing” you’re doing for someone is short-sighted and ineffective over the long haul.

Here are seven reasons why this is a terrible idea:

  1. With an AdWords-only campaign, you’re visible to your patients only when you’re running ads. If you stop your pay-per-click campaign, you’re instantly invisible.
  2. If your entire marketing budget is being spent on AdWords, you’re not spending money on content for your site. Google uses the actual content you have on your site to determine how to rank you and how highly you’ll appear in the search rankings. If you don’t have any content, Google’s not going to take your site seriously.
  3. An Adwords-only campaign isn’t going to help you build backlinks, because people link to compelling content.
  4. If you’re focused completely on AdWords, you’re probably not building citations. A good citation profile is the best way to improve your Google Maps ranking.
  5. The longer you depend on AdWords, the longer you’re going to be dependent on AdWords for your site traffic and new patients, because you haven’t spent any time on organic ranking.
  6. You’re going to end up spending more and more money as time goes on. AdWords is an auction system. If you’re currently spending $15 a click now for a specific keyword and you’re #1, eventually another chiropractor is going to come along and pay $16 to ranking higher than you. If you want to regain that #1 position, you’re going to raise your bid to $17. They cycle continues while the price for a keyword gets higher and higher. Google’s stock price benefits, but at the expense of your budget!
  7. Some people won’t click on something marked as an ad, as AdWords now does in the search results. Your patients are more likely to trust your site if you’re appearing in the Google Local Business section or the organic search results.

When we’re doing work for our Expert SEO clients, we focus on building content, creating backlinks to your site, creating a healthy citation profile, and getting your message out through social media. These are all proven methods of building your organic search ranking.

This approach isn’t as quick as simply running AdWords, and it actually takes real work. Setting up a generic AdWords campaign takes about 10 minutes. Building your site’s organic credibility takes longer, but a real marketing campaign will pay dividends for your business for many years.

What is Your Marketing Firm Doing For You?

Before you hire a marketing agency (or if you already have one), make sure you check and see what kind of work they do. If they simply run AdWords, you will want to look elsewhere.

If you want actual new patients from your website, we’d be happy to talk to you about the work we do. See examples of our chiropractic success stories, and give us a call at (800) 295-3346 or check out our different levels of service here.

 

 

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Chiropractic Backlink-Building Strategies

When building your chiropractic website’s search ranking there are a few “simple” factors that need to be addressed for success:

  • Content. Your site needs to have original content that tells Google what your website is about (i.e., this website is about a chiropractor in a particular city).
  • Citations. You need to be listed in quality business directories that you are, indeed, a chiropractor in a particular city.
  • Google Local Business. Google runs the show, so you better have a good, verified Google+ page for your business if you want to appear in the local search results.
  • Backlinks. The more quality sites you have that link to your website, the better your ranking.

Now, the first three parts are relatively simple. You have to create content (or have us do it for you), you have to register you business in hundreds of business directories, and you need to setup your Google+ page. That’s all manageable for most doctors. The problem arises with the last one: backlinks.

Getting Backlinks to Your Chiropractic Website

Some companies talk about “building backlinks” for you to boost your ranking, but you have to be careful and make sure that any firms are doing that ethically and according to Google’s guidelines. Too often, these companies are doing one of the following:

  • Paying someone for spammy backlinks
  • Adding backlinks to your site as blog comments
  • Adding backlinks to their own network of blogs

While these three techniques might garner you an increase in backlinks, they’re going to hurt your search ranking, as they all violate Google’s terms and conditions. If Google sees that your website suddenly has hundreds of backlinks appearing, it’s going to become very skeptical and might decide to completely trash your search ranking. We’ve seen it happen. Clients will call us up and ask us why they’re now at position #75 in the search rankings. When we do some digging, we find out they paid someone to do some “SEO” and the company simply tossed a few thousand spammy backlinks up. (For more about what happens when you do this, read our post on How to Destroy Your Chiropractic Website’s Search Ranking.)

In short: Google is smart. Don’t try to trick it with easy backlink strategies, because you will most likely get caught.

Building Organic Backlinks

So, if backlinks are important to build your site ranking and you can’t cheat, what are you supposed to do? The answer is to think about it as link earning rather than link building.

That means creating content on your site that people will naturally and organically want to link to; content that is something that people like to share and resonates with others. What we do for our marketing clients is create content that other chiropractors find useful and then link to from their websites or blogs.

Let me show you an example of what we did for one of our clients just a few weeks ago. Dr. Ernst needed some more backlinks for his site, so we created this post for him:

9 Reasons Why You Need to See a Chiropractor

We wrote the post and keyword optimized it, then shared it via our social media channels and by email. The whole process took us a few days of work, but it was worth it.

First, we saw a huge increase in traffic from the article:

chiropractic backlink building

While normally, Dr. Ernst sees about 30-40 visits a day, the traffic on the day we posted the article jumped to 70 on the 20th, 493 on the 21st, 164 on the 22nd, and 93 on the 23rd. On Facebook, we reached 909 people with the posting, and 288 (so far have shared the article on their own Facebook feeds.

Looking at the important backlink data takes some time to register in our tracking tools, but the initial data shows that we’ve received at least 10 new links from the posting. Since new backlinks don’t show up for some time in the tracking, we’re confident that we’ll see more over the next few months. Often, these posts get shared for a long time as new doctors discover them.

Increased Traffic + Increased Shares = Increased Ranking

Here’s an important piece of information: when Google sees a ton of traffic going to a website, it pays attention. Increased traffic to a site means that something exciting is happening, and Google assumes that it’s important. Here’s what happened to Dr. Ernst’s ranking when we did the viral post:

Chiropractic search ranking boost

 

We posted the article on the 20th and began sharing it. Almost immediately, there was a jump in his search ranking for one of his primary search terms!

Want This for Your Practice?

Doing this kind of work takes time and expertise and that’s what we do at ChiroHosting. If you would like the same kind of work done for your chiropractic website, give us a call at (800) 295-3346 or see some of our success stories here.

 

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Proving Yourself to Your Patients

When a potential patient ends up on your chiropractic website, you have about five seconds to prove yourself and your expertise. There are many components to doing that:

  • Make sure your site is mobile-ready. If you can’t view your site on a mobile device, you’re turning away patients.
  • Make sure your site is modern. An old-style site that hasn’t been updated for five years is going to give people the wrong impression about your practice.
  • Make sure you have a great photo of yourself and your staff. People want to see human faces on your site, so introduce yourself to the world!
  • Make sure you have testimonials from your patients.

The last one takes some work on your part, as you have to ask people for a testimonial in writing. But doing this work is well worth the effort put into it, as it reinforces your credibility if you have real people talking about how you’ve helped them.

 

If you have any questions about getting more out of your chiropractic web presence, learn about our services here. We have an array of services that fit any practice need, from basic value websites to complete online marketing.

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Fast Google Rankings Improvement

Many of our marketing clients come to us after trying another “SEO expert” to help them with their online presence. (Dr. Dahlager did that, and wasn’t getting results until he became a client with us.) Another problem we find is those doctors who think they can do it themselves and then find that their site isn’t ranking in Google and they don’t know what to do.

Dr. Hancock of Wichita is a new client who just started with our Expert Plan last month. He had a site built on WordPress that he was happy with, but he couldn’t seem to get any improvement in his site ranking. He was stuck below #50 for most search terms, which meant that he was practically invisible to potential patients in Wichita.

The first thing we did with Dr. Hancock’s site was get him off of WordPress. WordPress can be OK, but there are so many possible things that can go wrong with it that it’s simply too difficult to diagnose problems when the crop up. We put Dr. Hancock on our N8 Site Builder, which has built-in SEO tools that make optimization easy.

We were blown away by the improvement. We put the doctor on our site system on September 24th, and we saw an immediate jump in rankings for important keywords he was trying to reach:

Chiropractic seo boost

 

Dr. Hancock wasn’t ranking at all for “Wichita back pain,” but he immediately jumped in the rankings after the move. We saw the same results for other important keywords, as well.

Now, of course, we’re not finished with this project, because #14 for a search term is still too low. We have a lot more work to do for Dr. Hancock over the next few months. But what this shows is that you don’t have to give up hope: just because your site has poor ranking doesn’t mean that it’s not solvable. It just takes hard work.

Where is Your Chiropractic Site in Google?

If your site isn’t at the top of the search results, you’re losing patients. Check your ranking today. Go to Google and type in your city name and “chiropractor.” Do you see your site at the top of the listings?

Would you like to see it higher?

If you would, give us a call or check out our different tiers of service. If you would like a detailed analysis of your current search ranking, please contact us here with your domain name.

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A Chiropractic Success Story

If you’re like most chiropractors, you’re probably inundated with people claiming to be “SEO experts” or marketing gurus who can cure all of your online marketing woes. It’s easy for people to make claims; solid proof, though, is often lacking.

We’re proud of the marketing work we do for our chiropractic clients, and we back it up with results.

Dr. Brad Dahlager of Noblesville, Indiana came to us a year ago (October 2013), and he desperately needed help with his clinic marketing. We recently asked him to share his success story with other chiropractors and tell them how ChiroHosting has been able to help him. Here’s what he had to say:


 

Dr. Brad Dahlager“My disappointing past experiences with other web hosting and SEO companies and not knowing if ChiroHosting would be able to do any better than the other guys, especially at the costs involved with ChiroHosting. I felt if they could do great work, then the cost would be bearable, but if they didn’t I was just throwing more money away and I was reluctant to even start with ChiroHosting over that.

“I found that the guys at ChiroHosting took their work, and the promotion of my clinic on the internet, very seriously. I also found that, with a lot of effort on both of our parts, we got great results quickly. When I started with ChiroHosting, in a new clinic in a new city in a new state, I was number 45 organically on Google. About three months later I was number 1 for many important search words and literally burning up the internet. Six months in I dominated the local internet market and I continue to do so, thanks in large part to the constant efforts of the ChiroHosting team.

“I like the exclusivity that ChiroHosting offers. They won’t work with another like service in the same market. I also like their depth of knowledge about how to promote a business using Google analytics. They know how to push Google’s buttons (in a good way) and how to feed Google what it wants to keep her happy and constantly recognizing my website. I also like the ease of communication that ChiroHosting offers. When I have ideas about how to promote my business on the web or when I see a problem that needs to be resolved I only need to send a quick e-mail to support which automatically generates a ticket that someone at ChiroHosting will quickly respond to.

“I’d recommend this service for all of the reasons that I’ve listed above but most of all, because it works. I can’t speak against all other SEO companies and I’m sure that there are others out there that also work but I can say with confidence that the team at ChiroHosting is honest and ethical and hardworking and that they will get the job done. My rocketing through the ranks from #45 to #1 in just 3 months is proof of that. I never tell a patient that I’m confident that I can help them unless I know that I can and I believe that ChiroHosting operates the same way. You can trust them to promote your clinic well.

“Just another word of thanks to Mike Melton and the rest of the team at ChiroHosting. You guys are great!”

– Dr. Brad Dahlager


Do you need more new patients from your chiropractic website? We might be able to help. Give us a call at (800) 295-3346 or use our contact form here to get more information about the work we do.

 

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