Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment.
But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the patient interact with you.
Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media.
Google Adwords. Organic listings. PPC. SEO.
It can be overwhelming navigating the world of online chiropractic marketing.
But it’s actually not that tough. And to make it easier for you, I’ve put together a free Ebook that explains how to easily optimize your website to get more traffic…and more patients.
Click here to download the Free Chiropractic Marketing Ebook.
If you have any questions about marketing your chiropractic practice, feel free to leave some comments on the blog, call me at (800) 295-3346, or email me at mike@chirohosting.com.
Mike Melton
Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month!
For any chiropractors offered this “deal”:
Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. These segments can be relatively inexpensive on the local level. For chiropractors, these programs can be less like infomercials and more like a 30 minute segment on health related issues. Here’s how you can benefit from this type of advertisement.
If you still think “twitter” is the sound a bird makes, put on your seat belt. Twitter is one of the fastest growing social networks. According to Compete, a firm that tracks Internet usage, Twitter has grown 1,928 percent from June 2008 to June 2009. The site has 21 million unique visitors each month.
If you know nothing about social media and have no clue as to how it works, here’s a quick explanation: Twitter is a micro-blogging site that allows you to post updates that are 140 characters or less. That may sound like too few characters for an effective message but look at these examples:
If you’re doing regular email newsletters, good for you! It’s an inexpensive way to keep in touch with your patients and educate potential patients about what you do as a chiropractor.
However, are you getting the best response and open-rate that you can?
If not, you might want to look at your subject line — arguably, the most important piece of an email. Why? Because it’s the first thing your recipient sees when they receive your email.
The subject line can make the difference between the patient opening your email — or sending it to the trash.
Here’s an example of a bad email subject line that I received in my Inbox today:
September Newsletter – Week 1
The only thing worse than this, I suppose, would be “September Newsletter.” While the subject line is descriptive of the content in the email, it sure isn’t going to get the patient excited about opening it up and reading it.
Here’s a subject line from one of our chiropractic emails we sent out for our clients:
Chiropractic Effective Treatment for Fibromyalgia
This is a far better subject line, because it:
So, the next time you’re sending out your patient newsletter, take a bit of time to think about the subject line and give it that extra pizazz that will get people to open it and read it.
If you have any questions about our chiropractic website service or our chiropractic email marketing, feel free to contact me at (800) 295-3346 or at mike@chirohosting.com.
Mike Melton
Most chiropractic marketing focuses on reaching patients. That’s obviously an important strategy, as most health care decisions are made by patients.
But don’t forget marketing to other professionals, like attorneys, medical doctors, physical therapists, and massage therapists. Attorneys need to refer patients for care, and many patients need to see a medical doctor before they can be referred to a chiropractor.
We provide two different ways to educate professionals about the work you do as a chiropractor with our print chiropractic newsletter service and our chiropractic email marketing.
Both systems have their advantages. Print newsletters cost more, but some professionals like to have physical copies that they can store in a binder. Email marketing is much less expensive and more direct.
When reaching out to other professionals, you want to be as credible and professional as possible. That’s why our newsletter service uses articles that based upon the latest science of chiropractic, and each article includes a complete reference to the medical study. By citing the literature, you give yourself (and chiropractic) extra credibility and validity.
If you have any questions, email me at mike (at) chirohosting.com or give me a call at (800) 295-3346.
Mike Melton
Press releases are a great way to get free publicity. You may have used them when you opened your business. You likely sent it to your local media. Online press releases can also get you more and better coverage for your special event. Here’s how they work:
You can also submit and post the press release yourself. Add it to your website, or post it on your blog. Many online sites offer free press release submission. And just because you are submitting the press release online, don’t forget to send it to your local media. You want to have a good relationship with the local press to give you a better chance of getting your release published.
If you have more questions about how to optimize your website, download our free Chiropractic Marketing Ebook.
If you are interested in our $30 chiropractic website service, write me at mike@chirohosting.com or give me a call at (800) 295-3346.
Mike Melton
Here’s a recent article on building your web presence, affordably:
Getting Started