Chiropractic Marketing Research and Services» chiropractic advertising

Why You Need to Have a Chiropractic Website

Mike Melton — Tue, 27 Sep 2011 19:12:02 +0000

The Internet has become a platform for commerce and information unlike any other technology that the world has ever known. Nearly 2 billion people access the Internet regularly, making it exponentially more effective for marketing over traditional printed media. Many patients now use the Internet as their primary method of finding a doctor so having a website is an important way to draw in potential patients. However, not all websites are equal. There are a few points to remember before making a leap into the world of Internet marketing.

Creating a functional and creative chiropractic website that attracts Internet users is part art and part science. The difference between being placed on the first page of search results and the second can be the difference between a million unique visitors per week and thousand. Search engine optimization (SEO) is the art of designing a website to rank well on these search engines.

The ideal websites are those that rank highly, have a professional and simple design, and engage visitors to take action. This requires a human touch that “template” websites simply cannot provide. Small additions like chiropractor bios lend credibility to a website as well as boost its Internet visibility.

Another key feature to Internet marketing is social media. Facebook and other social media sites have hundreds of millions of registered users so have become one of the most effective components of any online marketing campaign. Promotional pages on Facebook that focus on honest, person-to-person interactions can draw in thousands of dedicated and loyal patients with minimal effort.

These are just a handful of ways to create an Internet presence for your chiropractic practice. Potential patients will be drawn to sites with a simple design, good content, links to social media, and an accessible call to action.

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Fire Your Consultant

Roderick Campbell — Thu, 05 Aug 2010 19:00:47 +0000

There seem to be thousands self-proclaimed “chiropractic marketing consultants”. They charge hundreds, or even thousands, of dollars per month and provide little or no service. In fact, they may even be harming your practice. Here’s why you should fire them…

1. They’re scavengers!
Most consultants are only experts at one thing- being con artists. They convince you that you need a service that you didn’t know existed, promise guaranteed returns, and disappear when you try to hold them accountable. These roving predators move from client to client, feeding off practices until they eventually get run off. Think of them as hyenas.

2. They have no idea what they’re doing.
We run into consultants every day. They frequently tell us “well, I don’t know much about the internet”. That always baffles us- “and you’re a consultant?!”. They’ll happily lead you blindly through the forest and make important business decisions for you. Their worst case scenario is losing a monthly contract. Your worst case scenario is losing your business.

3. They make outrageous promises.
If a consultant “promises” anything- they’re full of it. If they guarantee something, they’re ripping you off.

4. They claim to have “arcane knowledge”.
Frankly, I could teach any reasonably intelligent chiropractor how to successfully market their business online in 3 hours. No special skills or knowledge necessary. It takes very little “technical expertise”. Great marketing requires general intelligence, creativity, and a fundamental understanding of human desires.

5. Last words…
Fire your consultant. If you absolutely need a consultant, choose very carefully. In fact, send us their resume and we’ll give you our opinion (for free!). If you’re looking for someone to manage your web marketing, give us a call. We can either create a solution for you or recommend someone who can.

Rod Campbell
Marketing Director
Chirohosting chiropractic websites

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Chiropractic Marketing Advice from Captain Future

Roderick Campbell — Fri, 02 Jul 2010 19:30:49 +0000

Remember those 1950′s and 60′s science fiction comics? The intrepid adventurer, the unlucky lady, and the robotic androids from planet 9? Back then, the ray guns and rocket ships were pretty hi-tech gadgetry. There were even computers capable of speaking 13,000 languages, communicating across the planet, and serving hot coffee. Here at Chirohosting, we do everything except the coffee – but we’re working on that.

Don’t get ripped off by gimmicky spinning graphics or flashy gizmos. Real-life technology should blend into a website seamlessly, in fact, it should feel simple, functional, and efficient. Here at our labs, we have an assortment of highly qualified chimps in lab-coats who work tirelessly to invent micro cold fusion processors. The technology is…in progress.

In the mean time- we focus on making dynamically customizable websites with loads of interactive features and eye-pleasing designs. We’ve also learned that it’s important to go above and beyond for our customers. In fact, we typically get to know each customer by name and even our owner takes customer service calls. We may not be Captain Future but we’re pretty darn cool.

Rod Campbell
Marketing Director
Chirohosting.com

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Small Publications Can Give You Great Exposure

Mike Melton — Thu, 04 Mar 2010 20:25:55 +0000

Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these publications? The advantages are many:

The rates are more affordable. But be sure you are comparing apples to apples. You may get a 3X3 add in the daily paper for $100 for one day only. That same ad in a monthly publication may be $200, but the publication is on the stands longer. If you ran the newspaper every day for a month, you would pay thousands of dollars.
You can purchase column space or perhaps have your column included for free. Daily newspapers are sometimes reluctant to give away editorial space. Smaller publications are often in need of great copy.
If you are reading these publications, most likely your friends and neighbors are too.

When looking for a smaller publication, you may find one that focuses on health care. This is an excellent opportunity for you to target your advertising dollars.

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Let them hear it on the radio!

Mike Melton — Thu, 04 Mar 2010 19:47:11 +0000

While many people think radio is a lost medium, in many cities and towns the local radio station is their source for news and information. Radio does not require the listener to be actively engaged like television or newspaper. All you have to do is listen. How can you tap into this viable market without spending a lot of money?

Market yourself as an expert. This will get you booked on talk shows, which is free publicity. To do this, send out press releases that are newsworthy. Talk about the latest chiropractic technique or a new innovation in your office.
You can buy air time in 30 or 60 second spots. These can be expensive and sometimes you have no control over when they run. Wait for special deals and give the station a test run before signing a long term commitment.
Host your own radio show. You can purchase an hour of air time and host your own information piece. The benefit is you will have total control over the content of this hour. You can also take callers and answer questions live.

Most radio stations are streamed live on the Internet, giving you a worldwide audience. And if you don’t want to commit to a station, consider online radio. This is another way to give you worldwide exposure.

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Free publicity for your chiropractic practice

Mike Melton — Thu, 04 Mar 2010 19:31:37 +0000

Everyone has a favorite charity or cause. In most cases, they give money or volunteer their time. Partnering with a charity is a great way to draw attention to your chiropractic office. Here are some ways to help your community and get your picture in the paper:

Make a donation. This doesn’t have to be money. In fact, donating goods or services is a better option. Think of giving away the big door prize at a huge fund raiser.
Volunteer with your staff on “Make a Difference Day.” This is usually held in October but many communities host similar events throughout the year. Close the office for a day and help!
Offer free exams to children, seniors or low income families for a day.
Sponsor a local sports team. Most sponsorships include an ad in all the programs and a banner on the field or in the gym. If you are the exclusive sponsor, you will have your name on all the athletes’ shirts.

To some, using charities and causes for marketing exposure may seem shallow. But look at it this way, you would have donated anyway. Getting the good public relations is just a bonus!

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