Internet marketing works well for every type of business including those that are primarily operate out of brick and mortar stores. Everyone needs to have a presence on the Internet because research has found that people will look for the products and services they need on the Internet before they decide which business to [...]
Mike’s last article on Surprising Your Clients was well received and garnered a lot of positive feedback from our clients. I just want to reinforce his comments by highlighting an experience I had today while talking with a prospective client. About an hour ago, “Jane” called us and wanted to know more about [...]
These days, chiropractic marketing budgets are usually tight and it’s more important than ever that your advertising and marketing investments return a steady profit. How can you get the most bang for your buck?
First off, avoid spending money on paid directory listings like phonebooks or web directories. Any intelligent marketer knows that directories are [...]
Abraham Lincoln had some great advice: “A house divided against itself cannot stand.” We can achieve more by working together than by fighting amongst each other.
Here’s some marketing advice: spend less time coming up with ways to beat your competition and spend more time thinking about how you can promote chiropractic as a whole. There’s a [...]
There’s some chatter on the web, mostly propagated by an op-ed piece by Dr. Katherine Chretien, that HIPAA may be cracking down on patient-doctor interactions online. The gist of Dr. Chretien’s piece goes something like this: “The mere existence of a patient-physician relationship (e.g. having others suspect a Facebook friend [...]
Brevity works.
In the billboard era, every word cost money.
Then the internet popped up.
Words became free.
So people flooded the internet with them.
Lots of them.
The internet became a sea of words.
It got overwhelming.
People began ignoring words.
Now what catches their attention?
How do you engage people?
Brevity.
Shocking [...]
Google just released an upgrade that radically changes the way people will use search engines- it’s called Google Instant. The upgrade brings up search results instantly while you’re typing a query into Google. If you haven’t tried it, I recommend opening another browser window (or tab) and doing a Google [...]
** The views and opinions expressed in this article aren’t necessarily the opinions of Chirohosting – just its marketing director. **
How the heck did chiropractors end up beset by so many sleezebags, con artists, and thieves? I won’t mention names, but there are some slimy chiropractic marketing companies out there.
[...]
If you’re not different, you’ve average. If you’re average, you’re unremarkable.
Chiropractic is a densely populated, heavily competitive business and if you don’t stand out you’ll fall to the wayside.
How can you stand out?
* Stop advertising. Everybody is advertising- in all the same places. It’s boring.
* [...]
For some reason, chiropractors seem to be bombarded with snake oil selling “marketing experts” who claim to know a mysterious secret that will boost your website to the top of Google rankings. If you’re not running for the hills, you should be. These internet outlaws prey on folks who [...]
