Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these [...]

While many people think radio is a lost medium, in many cities and towns the local radio station is their source for news and information. Radio does not require the listener to be actively engaged like television or newspaper. All you have to do is listen. How can you tap into this viable market without [...]

Everyone has a favorite charity or cause. In most cases, they give money or volunteer their time. Partnering with a charity is a great way to draw attention to your chiropractic office.  Here are some ways to help your community and get your picture in the paper:

Make a donation. This doesn’t have to be money. [...]

Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media.

If you still think “twitter” is the sound a bird makes, put on your seat belt. Twitter is one of the fastest growing social networks. According to Compete, a firm that tracks Internet usage, Twitter has grown 1,928 percent from June 2008 to June 2009. The site has 21 million unique visitors each month.
If you [...]

Most chiropractic marketing focuses on reaching patients. That’s obviously an important strategy, as most health care decisions are made by patients.
But don’t forget marketing to other professionals, like attorneys, medical doctors, physical therapists, and massage therapists. Attorneys need to refer patients for care, and many patients need to see a medical doctor before they can [...]

Press releases are a great way to get free publicity. You may have used them when you opened your business. You likely sent it to your local media. Online press releases can also get you more and better coverage for your special event. Here’s how they work:

When writing the press release (or having someone write [...]

It’s a competitive world out there for everybody, including chiropractors. So, it’s important to make your practice stand out from the crowd.
Here’s a really great article about making your site personal. Here’s the key point:
We all want to do business with other humans. We want to know there’s a breathing person behind the Web site [...]

With any kind of advertising, you want to sell the benefits of your service and not the features.
What does this mean?
Say, for instance, that your clinic offers spinal decompression. That’s a feature, since most of your potential patients may not know what spinal decompression is.
Instead of advertising that your clinic has spinal decompression, you’ll want [...]

Google AdWords can be a powerful and effective way to get visitors to your website — but you can also waste a lot of money, if you don’t know how to optimize your campaign.
Fortunately, the tricks to getting the most out of your pay-per-click advertising are easy to implement, and a new chiropractic marketing guide [...]