This article is dedicated to the many doctors I’ve spoken with who struggle with their marketing. This is an attempt to help shed light on the most often missed, and arguably most important, aspect of any marketing campaign — the “Evangelists”. Who are they and how do you get them?
In the last two years, [...]
I’ve been having headaches and neck pain for the last week, so I decided to take the morning off to get an adjustment/massage at one of the local chiropractic clinics. The doctor and his staff were friendly and professional. The office was clean and organized. But I couldn’t stop thinking “wow, this place is [...]
Many of the clients I coach share a common problem — they’re receiving plenty of website traffic but aren’t converting anyone into patients. High-conversion rates are the holy grail of online marketing and I’m going to share with you a simple strategy that can double the number of people who convert into patients. But [...]
Achilles, the star of the Trojan war, was handsome, intelligent, vicious, and nearly invincible. His father was Peleus, the king of the Myrmidons who helped Heracles steal the Golden Fleece, and his mother was the silver-footed nymph Thetis — one of the oldest deities in Greek mythology. In other words, he had killer genetics.
When [...]
Remarkable companies take huge risks, embrace failure, and cultivate a boldness that distinguishes them from the masses. These companies attract public attention because there’s an imminent risk of failure. To the public it’s like watching a trapeze act at the circus, everyone is rooting for them but they’re captivated because there’s a risk someone [...]
When you’ve provided internet and marketing services to over 2000 chiropractors, the trends become obvious. This is especially true when it comes to online marketing because the analytic data is so readily accessible, making it easy to see what works and what fails. After looking back at this treasure trove of data, some of our [...]
With millions of users visiting the site each day, Facebook has easily become one of the most important destinations on the Internet.
1. The Audience Is Vast
No matter what an individual or business specializes in, signing up with Facebook can greatly help in reaching a potential customers. Since millions of people visit Facebook [...]
Internet marketing works well for every type of business including those that are primarily operate out of brick and mortar stores. Everyone needs to have a presence on the Internet because research has found that people will look for the products and services they need on the Internet before they decide which business to [...]
The Internet has become a platform for commerce and information unlike any other technology that the world has ever known. Nearly 2 billion people access the Internet regularly, making it exponentially more effective for marketing over traditional printed media. Many patients now use the Internet as their primary method of finding a doctor so having [...]
The issue of using original or duplicate content for chiropractic websites may sound like a simple one, but in this case, the easiest way is not necessarily the best. Though website writers may want to cut corners and save valuable time by using copied content from another site, it could actually hurt the site more [...]
