Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month! For any chiropractors offered this “deal”: DON’T DO IT! Share [...]

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Most chiropractic marketing focuses on reaching patients. That’s obviously an important strategy, as most health care decisions are made by patients. But don’t forget marketing to other professionals, like attorneys, medical doctors, physical therapists, and massage therapists. Attorneys need to refer patients for care, and many patients need to see a medical doctor before they [...]

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