Chiropractic Marketing Research and Services» chiropractic newsletter http://www.chirohosting.com/chiropractic-marketing ChiroHosting Fri, 03 Feb 2012 21:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Don’t get ripped off by “guaranteed search placement” http://www.chirohosting.com/chiropractic-marketing/2009/11/dont-get-ripped-off-by-guaranteed-search-placement/ http://www.chirohosting.com/chiropractic-marketing/2009/11/dont-get-ripped-off-by-guaranteed-search-placement/#comments Sun, 01 Nov 2009 23:57:26 +0000 Mike Melton http://www.chirohosting.com/chiropractic-marketing/?p=43 Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month!

For any chiropractors offered this “deal”:

DON’T DO IT!

[...]]]> Every week, I hear from another chiropractor who has been approached by some company offering them “guaranteed #1 placement” on Google. The last client who was offered this was told that he could have the #1 position for just $12,000 down and $1,000 per month!

For any chiropractors offered this “deal”:

DON’T DO IT!

Why? Because you can get the same results by yourself, for a tiny fraction of the cost.

In many geographical regions, you can get the #1 position on Google, for a $100 a month. In larger cities, this might run more, but it would be tough to come anywhere close to $1,000 a month.

And for the $12,000 “set up fee?” You can set up your own AdWords account for free, and it will take you about 20 minutes to get it running.

Getting your AdWords account running is very easy, and I’ve put together a free guide that offers some tips to help you maximize your AdWords account. Click here to download my free Chiropractic Marketing Online E-Book.

If you’re unfamiliar with online marketing, it can be easy to get ripped off. If you have any questions about how to market your practice online, affordably, feel free to contact me at mike@chirohosting.com or call me directly at (800) 295-3346.

Mike Melton

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]]> http://www.chirohosting.com/chiropractic-marketing/2009/11/dont-get-ripped-off-by-guaranteed-search-placement/feed/ 1 Marketing to attorneys and medical professionals http://www.chirohosting.com/chiropractic-marketing/2009/07/marketing-to-attorneys-and-medical-professionals/ http://www.chirohosting.com/chiropractic-marketing/2009/07/marketing-to-attorneys-and-medical-professionals/#comments Thu, 30 Jul 2009 04:03:19 +0000 Mike Melton http://www.chirohosting.com/chiropractic-marketing/?p=34 Most chiropractic marketing focuses on reaching patients. That’s obviously an important strategy, as most health care decisions are made by patients.

But don’t forget marketing to other professionals, like attorneys, medical doctors, physical therapists, and massage therapists. Attorneys need to refer patients for care, and many patients need to see a medical doctor before they [...]]]> Most chiropractic marketing focuses on reaching patients. That’s obviously an important strategy, as most health care decisions are made by patients.

But don’t forget marketing to other professionals, like attorneys, medical doctors, physical therapists, and massage therapists. Attorneys need to refer patients for care, and many patients need to see a medical doctor before they can be referred to a chiropractor.

We provide two different ways to educate professionals about the work you do as a chiropractor with our print chiropractic newsletter service and our chiropractic email marketing.

Both systems have their advantages. Print newsletters cost more, but some professionals like to have physical copies that they can store in a binder. Email marketing is much less expensive and more direct.

When reaching out to other professionals, you want to be as credible and professional as possible. That’s why our newsletter service uses articles that based upon the latest science of chiropractic, and each article includes a complete reference to the medical study. By citing the literature, you give yourself (and chiropractic) extra credibility and validity.

If you have any questions, email me at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton

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