• Make a donation. This doesn’t have to be money. In fact, donating goods or services is a better option. Think of giving away the big door prize at a huge fund raiser.
• Volunteer with your staff on “Make a Difference Day.” This is usually held in October but many communities host similar events throughout the year. Close the office for a day and help!
• Offer free exams to children, seniors or low income families for a day.
• Sponsor a local sports team. Most sponsorships include an ad in all the programs and a banner on the field or in the gym. If you are the exclusive sponsor, you will have your name on all the athletes’ shirts.

To some, using charities and causes for marketing exposure may seem shallow. But look at it this way, you would have donated anyway. Getting the good public relations is just a bonus!

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