For some reason, chiropractors seem to be bombarded with snake oil selling “marketing experts” who claim to know a mysterious secret that will boost your website to the top of Google rankings. If you’re not running for the hills, you should be. These internet outlaws prey on folks who are relatively new to the web. They make promises of first page Google ranks, huge website traffic, hordes of new patients, and just about anything else you may want.

The truth is, there aren’t any marketing shortcuts or SEO secrets. The only way to make it to the top of Google (without eventually getting banned) is to create high quality material, optimize your keywords, and create inbound links- all of which you’re capable of doing on your own and for free!

These are some common scams to beware of:

“You can cheat Google by joining our website. We’ll create fake reviews for your practice and cheat on Google Maps. This will put you on the top of Google overnight!”

Frankly, this is terrible advice. Because 1- it doesn’t work and 2- when Google finds out you’re cheating, they will stick you on the bottom of results or ban you permanently.

“We’ll optimize your website keywords by inserting keyword rich content.”

This is usually a nice way of saying, we’ll cram your website with hidden keywords and temporarily boost your website’s search rankings- at least long enough to make off with your hard earned cash. Of course, they’re long gone by the time you start getting de-ranked or banned by Google.

“We’ll automate your patient newsletters and bring in new patients by targeting people in your community.”

Always be careful with newsletter services. You need to be 100% certain the newsletter service is legitimate, legal, and conforms to the CAN SPAM laws. If the newsletter service sends emails to people without their explicit permission, you can be held liable for violating the law. Additionally, I’ve spoken to several DC’s who have paid $75-$150 per month for automated newsletter services, only to discover that newsletters were never being sent. Take time to verify that newsletters are being sent and are high quality!

“We can set-up an optimized Facebook profile for you with 500 friends for only $250.”

First off, Facebook profiles are free and incredibly easy to set-up. Second, the 500 friends you receive will be largely fake accounts, which provide no real benefit. Third, these scam artists often charge a monthly fee to maintain the profile. Getting a professional to maintain and contribute to your profile isn’t a bad idea, but you can’t do it on the cheap without getting ripped-off. A qualified Facebook specialist will typically run $200-$300/month, this kind of person creates content specially for your Facebook profile and targets only potential patients- so don’t expect to see explosive results and overnight sales increases.

Here’s my advice: if you run across a service and aren’t 100% sure if they’re legitimate, give us a call or send us an email and we’ll try to help you out. We’re full of chiropractic marketing ideas and provide professionally written articles, search engine optimization advice, how-to videos, and social media tools for free. You might as well take advantage of them!

Rod Campbell
Marketing Director
Chirohosting.com

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Remember those 1950′s and 60′s science fiction comics? The intrepid adventurer, the unlucky lady, and the robotic androids from planet 9? Back then, the ray guns and rocket ships were pretty hi-tech gadgetry. There were even computers capable of speaking 13,000 languages, communicating across the planet, and serving hot coffee. Here at Chirohosting, we do everything except the coffee – but we’re working on that.

Don’t get ripped off by gimmicky spinning graphics or flashy gizmos. Real-life technology should blend into a website seamlessly, in fact, it should feel simple, functional, and efficient. Here at our labs, we have an assortment of highly qualified chimps in lab-coats who work tirelessly to invent micro cold fusion processors. The technology is…in progress.

In the mean time- we focus on making dynamically customizable websites with loads of interactive features and eye-pleasing designs. We’ve also learned that it’s important to go above and beyond for our customers. In fact, we typically get to know each customer by name and even our owner takes customer service calls. We may not be Captain Future but we’re pretty darn cool.

Rod Campbell
Marketing Director
Chirohosting.com

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Here are some things to consider when trying to improve your conversion rate:

First, make it easy for your patients to find the information they’re looking for. Very few people are visiting your site just to randomly look around. Most of your patients are looking for specific answers to questions, like “How can this chiropractor help me with my headache?” Make it easy for your visitors by keeping your site navigation clean and simple.

Second, show how you’re unique. If you have a particular approach or philosophy that makes your practice different, let your visitors know. Differentiating yourself from other clinics is a powerful way to stand apart.

Third, make sure to include a clear “call-to-action.” On all of your site pages, include some text that says, “If you suffer from sciatica pain, we might be able to help. Please call our office at (360) 555-1235 for more information.”

By combining a great site with great SEO and a clear call-to-action, you’re on the way to creating a powerful web presence for your practice.

If you have any questions about how to make this work for you, feel free to give me a call directly at (800) 295-3346 or email me at mike@chirohosting.com.

Mike Melton
Owner, ChiroHosting.com

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Chiropractic Website Design

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Read more here: Using Press Releases in Your Chiropractic Marketing

Chiropractic Website Design

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Chiropractic Website Design

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