Chiropractic Marketing Research and Services» chiropractic website

Chiropractic website search optimization

Mike Melton — Tue, 25 Oct 2011 15:26:18 +0000

Many of our clients are interested in the secret to search engine optimization. You want to know the secret?

THERE IS NO SECRET!

In this video, our President, Mike Melton, describes the key to optimizing your chiropractic site.

Why Internet Marketing Works for Chiropractors

Mike Melton — Tue, 27 Sep 2011 19:18:13 +0000

Internet marketing works well for every type of business including those that are primarily operate out of brick and mortar stores. Everyone needs to have a presence on the Internet because research has found that people will look for the products and services they need on the Internet before they decide which business to patronize.

Research also shows that when most people search for things online they don’t go beyond the first page of results. That’s why it’s very important for a website to rank well and show up on the first page of results. What’s even better is if they can be the first result.

When people perform search engine optimization tactics, they increase their chances of being on the first page and even make it possible to be in the number one spot. Websites that have keywords in their domain name or title often show up on the first page.

Search engines will give a website a higher rank when the content is constantly changing; the more relevant information that website owners add, the more the search engines will reward them by placing their sites high in the search results. Adding interesting content such as pictures, videos, chiropractic bios, articles, and audio also help to improve a website’s relevance.

The fact that social media marketing has become so popular has given doctors several free opportunities to build their patient bases. Using social media sites like Facebook and Twitter can draw in new patients and keep them interested by sending out regularly updated information about your chiropractic practice.

For many people, the Internet is their main source for finding doctors. Therefore, having a chiropractic website is essential in bringing in new patients. Without a chiropractic website you could be missing out on potential patients.

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The Difference between Original and Duplicate Content for Chiropractic Websites

Mike Melton — Tue, 27 Sep 2011 19:09:03 +0000

Original content shines in the search engines while duplicated content is like a dull rock pulling you down.

The issue of using original or duplicate content for chiropractic websites may sound like a simple one, but in this case, the easiest way is not necessarily the best. Though website writers may want to cut corners and save valuable time by using copied content from another site, it could actually hurt the site more than help it. This is because search engines are able to see the difference between copied content and original content. In scanning millions of sites in a matter of seconds, search engines will reward websites with original content by bringing them into the results first. Search engines will also penalize websites with duplicate content by placing them further down in result listings or not even listing them at all. It is therefore essential to have original content to make your chiropractic website visible.

The difference between original and duplicate content is not so straightforward either. It is true that duplicate content is anything that has been copied from somewhere else on the web, but this includes statements in whole and in part. Even if a sentence is changed slightly in one or two words, search engines will still pick up on sentence structures that are the same. If using a direct quote from an expert, it is necessary to always cite the original source on your site to avoid plagiarism accusations. Many sites may even have a copyright on their content, making copying from that site a legal issue. Avoid trouble with the law and low visibility on search engines by always using original content on chiropractic websites. Duplicate content will only hurt the site and the reputation of the practice it is representing.

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Colors for Chiropractic Websites

Mike Melton — Tue, 27 Sep 2011 19:03:07 +0000

When creating chiropractic websites, physicians ought to keep in mind what patients are looking for in a chiropractor. Patients are looking for someone professional, knowledgeable in the field, reliable, and friendly. The overall look of your chiropractic website should reflect these characteristics, especially because it will serve as the first impression of your practice to potential patients.

Perhaps one of the most noticeable parts of a website is the color scheme. The colors and layout will stay in the mental image of your site’s visitors long after they have left their computer. Consequently, the colors of the site need to reflect what physicians want their patients to remember about them. Use colors that suggest professionalism and make the site easy to read. It will not help if the text is in a bright color like yellow or red that makes it difficult to read. Keep bright colors muted and relaxed, just like how patients should feel in the physician’s able care. Neutral color schemes like blacks, whites, and grays can give a professional and educated look. Shades of blue and green have a calming effect and work well to give a splash of color to borders, headers or footers. Use similar dark winter shades, as brighter colors like yellows and oranges can create feelings of alarm and caution.

Patients should remember feeling like they are in good hands after viewing the chiropractic website and the color scheme is very important in creating that impression.

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Most Important Part of Chiropractic Websites

Mike Melton — Tue, 27 Sep 2011 18:47:48 +0000

When designing chiropractic websites, there so many things to think about that often you can get caught up in details and miss what is really important about the site. A website is will be patients’ first impression of your practice, as most patients now do their research online when trying to choose a physician. Thus it is important to make your website stand out from the rest, but also keep the essentials in mind.

The saying that “less is more” is true in this case: strive for simplicity rather than flashy, over-the-top effects. Patients are looking at chiropractic websites for information, not to be entertained. Make the content friendly and informative to let patients know the essentials of the practice like where the office is located, how many physicians practice there, and what kind of patients you normally see. Let patients get to know the physicians before they even step through the front door with helpful bios and pictures including information about their history, where they went to school, and how long they have been practicing. This way, when a patient meets the chiropractor face-to-face, he or she already has a sense of familiarity that will make him or her feel more relaxed.

A chiropractic website should also be easy to navigate and understand – informational content that is unlabeled or hidden behind moving links will not create a feeling of accessibility, only frustration. Lastly, be sure that the site compels potential patients to action before they leave the site. Chiropractic websites can increase their effectiveness by including a link where patients can schedule an appointment online. Otherwise, be sure there is a phone number or other contact information with a suggestion for patients to schedule right then and there. They will feel like they are welcome and in good hands when these important guidelines are followed.

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Welcome to our Chiropractic Marketing blog!

Roderick Campbell — Wed, 23 Mar 2011 18:45:32 +0000

We started this chiropractic marketing blog in 2009 as a free resource for chiropractors who want to expand their practice using innovative marketing techniques. The articles range from simple guides to more complex marketing strategies.

Our goal is to provide valuable information to the chiropractic community and we’re more than happy to answer your questions or write an article that specifically addresses your concerns. Just leave a comment with your question and an email we can reach you at!

Shortcut Links:

Useful Articles	Useful Resources
Facebook Marketing Guide Basic SEO Guidelines Death of the Phonebook The Value of Blogging Selling Products Online 100 Patients Per Month! Marketing on Facebook	How to setup Facebook Facebook Tutorial Free Marketing eBook Free Chiropractic Articles Free Directories Chiropractic Community Chiropractic Websites

Useful Articles

Useful Resources

Facebook Marketing Guide

Basic SEO Guidelines

Death of the Phonebook

The Value of Blogging

Selling Products Online

100 Patients Per Month!

Marketing on Facebook

How to setup Facebook

Facebook Tutorial

Free Marketing eBook

Free Chiropractic Articles

Free Directories

Chiropractic Community

Chiropractic Websites

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Chiropractic Marketing: how will Google Instant affect my chiropractic website?

Roderick Campbell — Thu, 09 Sep 2010 20:20:10 +0000

Google just released an upgrade that radically changes the way people will use search engines- it’s called Google Instant. The upgrade brings up search results instantly while you’re typing a query into Google. If you haven’t tried it, I recommend opening another browser window (or tab) and doing a Google search for “chiropractic marketing ideas”. While you’re typing the query, you’ll notice that Google instantly brings up results for “chiropractic” when you type that word, then results for “chiropractic marketing”, and finally the results for “chiropractic marketing ideas” after you’ve finished the whole thing. It also offers suggested search options like “best chiropractic marketing ideas”.

This upgrade was released in the last 72 hours and is already having some impact on the way people use the internet. My guess is that it will encourage people to search for more obscure topics. For instance, rather than searching for “chiropractic marketing”, people will also search for “chiropractic marketing strategy” and “chiropractic marketing plan”. This is called long-tail searching.

The change will probably make it easier to find precise, accurate information on the internet- instead of having to wade through 7-8 pages of junk in order to find a relevant website.

From my perspective, as a marketing consultant, it’ll mean a big strategic shift. When I’m marketing my clients, I’ll need to begin targeting more obscure or complex search terms rather than just fighting for the top couple of keywords (like: “chiropractor phoenix”).

How will this affect chiropractors? It means you’ll need to focus on lots of high quality content, instead of focusing so heavily on building (or buying) inbound links. Here’s my best advice: set up a blog and start writing 2-3 small articles about chiropractic every week. They don’t have to be complex or cutting edge, just simple stuff. Be sure to include geographic keywords, like the name of your hometown.

It’ll be interesting to watch Google Instant unfold. I’m also predicting changes in Google’s Caffeine algorithm. That’s a geeky way of saying that I think Google will be giving less value to inbound links and more value to high-quality content.

So…focus on the blog and start being cautious about how you backlink.

If this article was too “techy”, feel free to give me and call and I’ll explain how these changes will affect your individual practice. Here’s my number: (800)295-3346

Rod Campbell
Marketing Director
Chirohosting.com

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Being Remarkable – Chiropractic Marketing Ideas

Roderick Campbell — Fri, 27 Aug 2010 18:42:27 +0000

If you’re not different, you’ve average. If you’re average, you’re unremarkable.

Chiropractic is a densely populated, heavily competitive business and if you don’t stand out you’ll fall to the wayside.

How can you stand out?

* Stop advertising. Everybody is advertising- in all the same places. It’s boring.

* Start communicating. No one is taking time to communicate valuable information for free. Instead of spending $2000 on advertisements, – spend 20 hours doing community education. Teach your community about chiropractic and you’ll get new patients.

* Spend your entire advertising budget on your existing patients. They’re your evangelists and they’ll make or break your business. Word of mouth is the most valuable form of marketing. Give your patients free movie tickets, free coffee, free dinner, and reward them for referring new patients.

* Fire your “marketing consultant” – 95% of marketing consultants have no idea what they’re doing. Or, even worse, they’re teaching you outdated techniques that’ll waste money and time. (If you really want a consultant, we can recommend several good ones).

* Learn to use social media. Facebook isn’t just games, dating, and narcissism. If you want to learn more about social media – give us a call (800) 295-3346. We’ll give you valuable advice for free.

* Design a website that focuses on what’s important – reinforcing your credibility, offering solutions to their problems, and offering clear “calls to action”. When someone is in pain, they don’t give a damn about spinning spines or 3D gizmos. Patients want to know the following: you’re qualified to help them, you can relieve their pain, they can afford your service, and how to contact you. Nearly every chiropractor in the world has a cluttered website and a 3D spine – be different.

* Use video. A 2 minute informational video will convert more patients than any other marketing tool at your disposal. It costs nothing, it’s easy to do, and it’s unique. Do it.

Rod Campbell
Marketing Director
Chirohosting.com

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Chiropractic Marketing with Captain Future – Fight Spam!

Roderick Campbell — Mon, 05 Jul 2010 19:18:34 +0000

It haunts us. It torments us. We can’t escape it!

Spam.

Not the canned food substitute – the unsolicited advertising. Every day, millions of innocent web users innocently open their emails, only to be swarmed by scams, viagra, and Nigerian bankers. Promises of wealth, cures, and inappropriate personal ads have become as common on the internet as sand on a beach. Fortunately, email providers like Gmail have gotten pretty darn good at filtering out the daily assaults of junk mail.

Unfortunately, however, spammers are now following us to social media sites like Facebook and Twitter! Our chimpanzee lab is working on a prototype “spam-a-ray”. For the time being, it looks like a stick. In lieu of a magical spam-away weapon, I suggest ignoring the junk and minimizing our own contributions to global spamming.

It’s all too easy to jump on a site like Facebook and begin barraging the masses with “special offers” and “excellent services”. Please don’t. Social media websites are communities, not billboards. You’ll do yourself and everyone else a favor if you stick to providing valuable information and creating personal connections. Personally, I recommend starting a chiropractic blog and posting witty, fun, and informative articles frequently, then sharing them with your friends one on Facebook and Twitter. This strategy works especially well if you host the blog on your website because it’ll draw a steady stream of traffic.

Rod Campbell
Marketing Director
Chirohosting.com

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Small Publications Can Give You Great Exposure

Mike Melton — Thu, 04 Mar 2010 20:25:55 +0000

Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these publications? The advantages are many:

The rates are more affordable. But be sure you are comparing apples to apples. You may get a 3X3 add in the daily paper for $100 for one day only. That same ad in a monthly publication may be $200, but the publication is on the stands longer. If you ran the newspaper every day for a month, you would pay thousands of dollars.
You can purchase column space or perhaps have your column included for free. Daily newspapers are sometimes reluctant to give away editorial space. Smaller publications are often in need of great copy.
If you are reading these publications, most likely your friends and neighbors are too.

When looking for a smaller publication, you may find one that focuses on health care. This is an excellent opportunity for you to target your advertising dollars.

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