Chiropractic Marketing Ideas » chiropractic website

Being Remarkable – Chiropractic Marketing Ideas

rodcampbell — Fri, 27 Aug 2010 18:42:27 +0000

If you’re not different, you’ve average. If you’re average, you’re unremarkable.

It’s hard to be different.

Chiropractic is a densely populated, heavily competitive business and if you don’t stand out you’ll fall to the wayside.

How do you stand out?

Here are some ideas…

* Stop advertising. Everybody is advertising- in all the same places. It’s boring.

* Start communicating. No one is taking time to communicate valuable information for free. Instead of spending $2000 on advertisements, – spend 20 hours doing community education. Teach your community about chiropractic and you’ll get new patients.

* Spend your entire advertising budget on your existing patients. They’re your evangelists and they’ll make or break your business. Word of mouth is the most valuable form of marketing. Give your patients free movie tickets, free coffee, free dinner, and reward them for referring new patients.

* Fire your “marketing consultant” – 95% of marketing consultants have no idea what they’re doing. Or, even worse, they’re teaching you outdated techniques that’ll waste money and time. (If you really want a consultant, we can recommend several good ones).

* Learn to use social media. Facebook isn’t just games, dating, and narcissism. If you want to learn more about social media – give us a call (800) 295-3346. We’ll give you valuable advice for free.

* Design a website that focuses on what’s important – reinforcing your credibility, offering solutions to their problems, and offering clear “calls to action”. When someone is in pain, they don’t give a damn about spinning spines or 3D gizmos. Patients want to know the following: you’re qualified to help them, you can relieve their pain, they can afford your service, and how to contact you. Nearly every chiropractor in the world has a cluttered website and a 3D spine – be different.

* Use video. A 2 minute informational video will convert more patients than any other marketing tool at your disposal. It costs nothing, it’s easy to do, and it’s unique. Do it.

Rod Campbell
Marketing Director
Chirohosting.com

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Chiropractic Marketing with Captain Future – Fight Spam!

rodcampbell — Mon, 05 Jul 2010 19:18:34 +0000

It haunts us. It torments us. We can’t escape it!

Spam.

Not the canned food substitute – the unsolicited advertising. Every day, millions of innocent web users innocently open their emails, only to be swarmed by scams, viagra, and Nigerian bankers. Promises of wealth, cures, and inappropriate personal ads have become as common on the internet as sand on a beach. Fortunately, email providers like Gmail have gotten pretty darn good at filtering out the daily assaults of junk mail.

Unfortunately, however, spammers are now following us to social media sites like Facebook and Twitter! Our chimpanzee lab is working on a prototype “spam-a-ray”. For the time being, it looks like a stick. In lieu of a magical spam-away weapon, I suggest ignoring the junk and minimizing our own contributions to global spamming.

It’s all too easy to jump on a site like Facebook and begin barraging the masses with “special offers” and “excellent services”. Please don’t. Social media websites are communities, not billboards. You’ll do yourself and everyone else a favor if you stick to providing valuable information and creating personal connections. Personally, I recommend starting a chiropractic blog and posting witty, fun, and informative articles frequently, then sharing them with your friends one on Facebook and Twitter. This strategy works especially well if you host the blog on your website because it’ll draw a steady stream of traffic.

Rod Campbell
Marketing Director
Chirohosting.com

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Small Publications Can Give You Great Exposure

Mike Melton — Thu, 04 Mar 2010 20:25:55 +0000

Do you pick up the free news magazines in the racks outside of your grocery store? Most people do. These free publications often provide news that is missed by the daily newspaper. Specialty publications are packed full of information about health, car care and other topics. The question is: Why aren’t you advertising in these publications? The advantages are many:

The rates are more affordable. But be sure you are comparing apples to apples. You may get a 3X3 add in the daily paper for $100 for one day only. That same ad in a monthly publication may be $200, but the publication is on the stands longer. If you ran the newspaper every day for a month, you would pay thousands of dollars.
You can purchase column space or perhaps have your column included for free. Daily newspapers are sometimes reluctant to give away editorial space. Smaller publications are often in need of great copy.
If you are reading these publications, most likely your friends and neighbors are too.

When looking for a smaller publication, you may find one that focuses on health care. This is an excellent opportunity for you to target your advertising dollars.

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Your Unique Value Proposition

Mike Melton — Sat, 28 Nov 2009 20:20:37 +0000

Attention spans are getting shorter and shorter — and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around.

Because you have so little time, it’s important to tell the site visitor EXACTLY and CLEARLY how you can help him or her improve her health.

This is where your Unique Value Proposition comes in. A Unique Value Proposition (UVP) is a one sentence blurb about what your service can do for your patients.

On the home page: State what you do and how you can help. For instance, if you work mostly with families, this would be a good UVP:

“Keep your family healthy – naturally – with Smith Chiropractic!”

or:

“Natural, effective chiropractic care for your whole family!”

If you work mostly with back pain patients, try this:

“We provide natural, effective solutions for your back pain.”

The key is this: Don’t make your site visitor try to find out what you do. Tell them! Because if they have to figure it out, they’ll just find another doctor who WILL tell them what they do.

Tell me what you think by leaving a comment or contact me at mike@chirohosting.

Mike Melton

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Converting site visitors

Mike Melton — Sun, 22 Nov 2009 20:42:27 +0000

Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment.

But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the patient interact with you.

Over the next few weeks, we’re integrating some exciting new tools into your chiropractic website service that will boost your conversion rate. These services are designed to make your website an interactive forum between you and your potential patients.

If you have any questions about boosting conversions on your website, feel free to leave a comment or email me at mike@chirohosting.com

Mike Melton

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Chiropractic marketing with inbound marketing

Mike Melton — Wed, 18 Nov 2009 08:00:53 +0000

Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media.

Over the last few days, I’ve been reading a really good book on the art and science of building a dynamic, active website. It’s called Inbound Marketing, and over the next few days, I’ll be posting some of the ideas that you can implement on your own chiropractic website.

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Chiropractic Infomercials

Mike Melton — Sat, 26 Sep 2009 16:36:35 +0000

Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. These segments can be relatively inexpensive on the local level. For chiropractors, these programs can be less like infomercials and more like a 30 minute segment on health related issues. Here’s how you can benefit from this type of advertisement.

You have total control of the content. When you are interviewed on television or in the newspaper, the writer can give the wrong impression and most of the time it is not intentional. You write the script for these long form segments.

Potential patients get to know you. You become a real person to them, not just a name in the phone book.

You can educate potential patients on chiropractic care, nutrition and other topics.

If you want to use the talk show format, have guest who can provide valuable information.

You don’t have to be a star to come across well on television. Speak to the camera as if you were speaking to one of your patients. Just be yourself and people will respond.

And now with the popularity of web videos services like YouTube, you can place your educational videos online as well. With proper search techniques, you can optimize your YouTube site for the search engines.

For more information about how to use video to get new patients, email me at mike@chirohosting.com or give me a call at (800) 295-3346.

Mike Melton

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Effective Chiropractic Email Marketing – Subject Lines

Mike Melton — Fri, 04 Sep 2009 23:43:37 +0000

If you’re doing regular email newsletters, good for you! It’s an inexpensive way to keep in touch with your patients and educate potential patients about what you do as a chiropractor.

However, are you getting the best response and open-rate that you can?

If not, you might want to look at your subject line — arguably, the most important piece of an email. Why? Because it’s the first thing your recipient sees when they receive your email.

The subject line can make the difference between the patient opening your email — or sending it to the trash.

Here’s an example of a bad email subject line that I received in my Inbox today:

September Newsletter – Week 1

The only thing worse than this, I suppose, would be “September Newsletter.” While the subject line is descriptive of the content in the email, it sure isn’t going to get the patient excited about opening it up and reading it.

Here’s a subject line from one of our chiropractic emails we sent out for our clients:

Chiropractic Effective Treatment for Fibromyalgia

This is a far better subject line, because it:

Reinforces the benefits of chiropractic

Immediately grabs the attention of any recipient who has or knows someone with fibromyalgia

So, the next time you’re sending out your patient newsletter, take a bit of time to think about the subject line and give it that extra pizazz that will get people to open it and read it.

If you have any questions about our chiropractic website service or our chiropractic email marketing, feel free to contact me at (800) 295-3346 or at mike@chirohosting.com.

Mike Melton

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Getting your site on Google Maps

Mike Melton — Mon, 13 Jul 2009 05:14:49 +0000

If you have a website, you know the power of Google! Over 60% of all Internet searches occur through Google, and it’s critical that your site is optimized for good placement. In fact, if your site doesn’t appear on the first few pages, you’ll get very little traffic to your chiropractic website.

In the search for the coveted #1 placement on Google, it’s easy to overlook another service of Google: Google Local.

If you go to Google and type in “chiropractor Olympia, WA,” the first thing you’ll see is a map of Olympia with little red markers showing the location of chiropractors. Getting your site on the map is critical–and, fortunately, really easy!

First, just go to the Google Local Business Center. You’ll be asked for your Google login; if you don’t have one, it’s easy and free to get signed up. (Plus, Gmail is awesome.)

Once you’re logged in, you’ll want to click, “Add New Listing.”

You’ll then fill out basic information about your practice, including your website address. After you’re finished, Google will need to confirm your listing (just to make sure that you are who you say you are). The easiest way to do this is by phone. Google will call you and request a PIN.

Within a few days, your listing will be live and show up on the map when your patients search for a chiropractor. Plus, if they click on your marker, they’ll see information about your clinic and be able to go directly to your website!

If you have any questions about optimizing your website for Google (without paying someone a ton of money), download my free Ebook on Online Chiropractic Marketing.

Mike Melton

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Building links to your chiropractic website

Mike Melton — Sat, 14 Feb 2009 22:21:13 +0000

It’s important to have a website that your patients can find online, and that’s where search engine placement becomes so important. Ideally, you want your chiropractic website to be the first to appear in the Google or Yahoo listings.

The most powerful way to get to the #1 position is through inbound links. Inbound links are when another website links to your website. When other sites link to your site, it tells the search engines that your site is important and relevant. The more links you have to your site, the more important you are, and the higher your page ranks with the search engine.

The marketing experts at HubSpot have put together a fantastic guide to building links to your site. Here are some highlights:

First, add your website to online directories. This is an easy way to get some quick links, and it doesn’t really take much time.

Second, a very powerful way for chiropractors to build links to their website is to ask for them from other businesses in your community. If you work with attorneys or other doctors in your city — or any local business — simply ask them for a link, and offer them a link to their website in return.

Another great way to get people to link to your site is to create a blog. A chiropractic blog can be a simple way to add new pages to your site. Say, for instance, that you see a news article about back pain. Just sit down at your computer, write a short piece about the news article with your thoughts, and hit publish. Voila! Instant content for your site.

These simple blog posts are also set up so that it makes it easy for people to link to them, adding more credibility to your website.

If you have questions about how to get the most out of your chiropractic marketing, please feel free to download our free e-book, Chiropractic Marketing Online.

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