Attention spans are getting shorter and shorter — and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around.
Your chiropractic website is a tool that you can use to get new patients to call your office for an appointment.
But it’s not as easy as just having a website. Your website has to inspire a call to action in your site visitors. There has to be something on the site that makes the [...]
Every day, I get calls and emails from doctors looking to boost their online presence. Because of that, I stay up-to-date with the latest developments and ideas in the field of search engine optimization and social media.
Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. [...]
If you’re doing regular email newsletters, good for you! It’s an inexpensive way to keep in touch with your patients and educate potential patients about what you do as a chiropractor.
However, are you getting the best response and open-rate that you can?
If not, you might want to look at your subject line — [...]
If you have a website, you know the power of Google! Over 60% of all Internet searches occur through Google, and it’s critical that your site is optimized for good placement. In fact, if your site doesn’t appear on the first few pages, you’ll get very little traffic to your chiropractic website.
In the search [...]
It’s important to have a website that your patients can find online, and that’s where search engine placement becomes so important. Ideally, you want your chiropractic website to be the first to appear in the Google or Yahoo listings.
The most powerful way to get to the #1 position is through inbound links. Inbound links [...]
With any kind of advertising, you want to sell the benefits of your service and not the features.
What does this mean?
Say, for instance, that your clinic offers spinal decompression. That’s a feature, since most of your potential patients may not know what spinal decompression is.
Instead of advertising that your clinic has spinal [...]
