The Internet has become a platform for commerce and information unlike any other technology that the world has ever known. Nearly 2 billion people access the Internet regularly, making it exponentially more effective for marketing over traditional printed media. Many patients now use the Internet as their primary method of finding a doctor so having [...]
Whether you have just started your chiropractic business or have been practicing for the last twenty years, eventually you are going to want a website to bring in new clients. The domain name is going to be the first thing a customer sees on online, so you will want to choose it wisely.
Before [...]
Just downloaded the newest web browser from Microsoft, and I have to say I’m surprised. It seems quick and nimble.
Over the next few days, we’ll be doing thorough testing with all of our client chiropractic websites to make sure that everything is working perfectly.
IE9 is supposed to have excellent support for HTML5, and [...]
We build a lot of chiropractic websites and one problem that we see every day is doctors “borrowing” content from other websites. There are a few problems with this.
First, it’s illegal. Taking content from another site without permission is copyright infringment, and the last thing you need to do while running a busy [...]
In the chiropractic website industry, it’s almost impossible to find a reputable company that doesn’t require a lengthy contract in order to setup a website. In fact, most of these contracts are 1-3 years long and impose steep fines for breaking the contract early. The companies that require contracts usually justify them by expounding on [...]
We’re designing a whole new collection of customizable chiropractic websites! The new designs use a clean, minimalist approach and focus on providing easily accessible information for prospective patients. Patients respond well to easily navigable websites, video integration, and straightforward information.
Our websites will never include cheesy gizmos, annoying popups, or car dealership sales pitches. We’re [...]
Mike’s last article on Surprising Your Clients was well received and garnered a lot of positive feedback from our clients. I just want to reinforce his comments by highlighting an experience I had today while talking with a prospective client. About an hour ago, “Jane” called us and wanted to know more about [...]
I love to surprise my clients.
Today, for instance, a potential client called about a website for his practice and I answered the phone. That doesn’t sound that unusual, until you realize that it was a Sunday morning. The doctor was shocked that he reached a human, let alone the owner of the business.
Here’s [...]
These days, chiropractic marketing budgets are usually tight and it’s more important than ever that your advertising and marketing investments return a steady profit. How can you get the most bang for your buck?
First off, avoid spending money on paid directory listings like phonebooks or web directories. Any intelligent marketer knows that directories are [...]
There are many misconceptions about search engine optimization among chiropractic website companies. For instance, one company advertises a “gold package” where you can have “10 Search Terms” on your site for an extra fee.
This is a scam, pure and simple.
Why? Because no website is limited to any number of search terms. The number [...]
