There’s some chatter on the web, mostly propagated by an op-ed piece by Dr. Katherine Chretien, that HIPAA may be cracking down on patient-doctor interactions online. The gist of Dr. Chretien’s piece goes something like this: “The mere existence of a patient-physician relationship (e.g. having others suspect a Facebook friend [...]
Brevity works.
In the billboard era, every word cost money.
Then the internet popped up.
Words became free.
So people flooded the internet with them.
Lots of them.
The internet became a sea of words.
It got overwhelming.
People began ignoring words.
Now what catches their attention?
How do you engage people?
Brevity.
Shocking [...]
Google just released an upgrade that radically changes the way people will use search engines- it’s called Google Instant. The upgrade brings up search results instantly while you’re typing a query into Google. If you haven’t tried it, I recommend opening another browser window (or tab) and doing a Google [...]
** The views and opinions expressed in this article aren’t necessarily the opinions of Chirohosting – just its marketing director. **
How the heck did chiropractors end up beset by so many sleezebags, con artists, and thieves? I won’t mention names, but there are some slimy chiropractic marketing companies out there.
[...]
If you’re not different, you’ve average. If you’re average, you’re unremarkable.
Chiropractic is a densely populated, heavily competitive business and if you don’t stand out you’ll fall to the wayside.
How can you stand out?
* Stop advertising. Everybody is advertising- in all the same places. It’s boring.
* Start communicating. No one is [...]
Recently, I’ve been collaborating with Dr Brandon Harshe over at The Atlas of Life, one of the most valuable and active chiropractic blogs on the internet. The quality of his articles and the consistency with which he produces them is amazing. The blog covers [...]
