Chiropractic Marketing Research and Services» Facebook chiropractic

Why Chiropractors Should Use Facebook

Mike Melton — Tue, 27 Sep 2011 19:21:04 +0000

With millions of users visiting the site each day, Facebook has easily become one of the most important destinations on the Internet.

1. The Audience Is Vast

No matter what an individual or business specializes in, signing up with Facebook can greatly help in reaching a potential customers. Since millions of people visit Facebook daily, it is likely that thousands of people interested in finding a chiropractor will be accessing Facebook every day. Potential patients in your area can easily find information about your chiropractic practice through this accessible format.

2. It Shows the Ability to Adjust

Some doctors do not believe that they need to change with the times in order to maintain a place in the public eye. To them, a physical location is enough, and nothing else is necessary. However, to take on such a view can be dangerous and cause a loss of patients. People like to know that the doctors they deal with are willing to adjust to modern expectations. Creating a blog, maintaining a website, and utilizing social networks are excellent ways to demonstrate your ability to keep up with technology.

3. There Is a Real Human Connection

Facebook is not just about posting interesting images or commenting on how the day was spent. For a number of users, it is also a way to stay connected with their loved ones and coworkers. Although they may not be in the same room or state, they can still communicate in their own way. It can also be a way for them to find out about medical services in their area. Should a chiropractor set up a Facebook account, they will be able to talk to patients directly. Should somebody have a question they can have it answered right away. There is less room for confusion and dissatisfaction for all involved. Patients appreciate these personalized, human connections when they’re looking for a doctor.

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Why Internet Marketing Works for Chiropractors

Mike Melton — Tue, 27 Sep 2011 19:18:13 +0000

Internet marketing works well for every type of business including those that are primarily operate out of brick and mortar stores. Everyone needs to have a presence on the Internet because research has found that people will look for the products and services they need on the Internet before they decide which business to patronize.

Research also shows that when most people search for things online they don’t go beyond the first page of results. That’s why it’s very important for a website to rank well and show up on the first page of results. What’s even better is if they can be the first result.

When people perform search engine optimization tactics, they increase their chances of being on the first page and even make it possible to be in the number one spot. Websites that have keywords in their domain name or title often show up on the first page.

Search engines will give a website a higher rank when the content is constantly changing; the more relevant information that website owners add, the more the search engines will reward them by placing their sites high in the search results. Adding interesting content such as pictures, videos, chiropractic bios, articles, and audio also help to improve a website’s relevance.

The fact that social media marketing has become so popular has given doctors several free opportunities to build their patient bases. Using social media sites like Facebook and Twitter can draw in new patients and keep them interested by sending out regularly updated information about your chiropractic practice.

For many people, the Internet is their main source for finding doctors. Therefore, having a chiropractic website is essential in bringing in new patients. Without a chiropractic website you could be missing out on potential patients.

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Shortcut Marketing: The Darkside of Chiropractic Marketing

Roderick Campbell — Fri, 09 Jul 2010 23:31:36 +0000

For some reason, chiropractors seem to be bombarded with snake oil selling “marketing experts” who claim to know a mysterious secret that will boost your website to the top of Google rankings. If you’re not running for the hills, you should be. These internet outlaws prey on folks who are relatively new to the web. They make promises of first page Google ranks, huge website traffic, hordes of new patients, and just about anything else you may want.

The truth is, there aren’t any marketing shortcuts or SEO secrets. The only way to make it to the top of Google (without eventually getting banned) is to create high quality material, optimize your keywords, and create inbound links- all of which you’re capable of doing on your own and for free!

These are some common scams to beware of:

“You can cheat Google by joining our website. We’ll create fake reviews for your practice and cheat on Google Maps. This will put you on the top of Google overnight!”

Frankly, this is terrible advice. Because 1- it doesn’t work and 2- when Google finds out you’re cheating, they will stick you on the bottom of results or ban you permanently.

“We’ll optimize your website keywords by inserting keyword rich content.”

This is usually a nice way of saying, we’ll cram your website with hidden keywords and temporarily boost your website’s search rankings- at least long enough to make off with your hard earned cash. Of course, they’re long gone by the time you start getting de-ranked or banned by Google.

“We’ll automate your patient newsletters and bring in new patients by targeting people in your community.”

Always be careful with newsletter services. You need to be 100% certain the newsletter service is legitimate, legal, and conforms to the CAN SPAM laws. If the newsletter service sends emails to people without their explicit permission, you can be held liable for violating the law. Additionally, I’ve spoken to several DC’s who have paid $75-$150 per month for automated newsletter services, only to discover that newsletters were never being sent. Take time to verify that newsletters are being sent and are high quality!

“We can set-up an optimized Facebook profile for you with 500 friends for only $250.”

First off, Facebook profiles are free and incredibly easy to set-up. Second, the 500 friends you receive will be largely fake accounts, which provide no real benefit. Third, these scam artists often charge a monthly fee to maintain the profile. Getting a professional to maintain and contribute to your profile isn’t a bad idea, but you can’t do it on the cheap without getting ripped-off. A qualified Facebook specialist will typically run $200-$300/month, this kind of person creates content specially for your Facebook profile and targets only potential patients- so don’t expect to see explosive results and overnight sales increases.

Here’s my advice: if you run across a service and aren’t 100% sure if they’re legitimate, give us a call or send us an email and we’ll try to help you out. We’re full of chiropractic marketing ideas and provide professionally written articles, search engine optimization advice, how-to videos, and social media tools for free. You might as well take advantage of them!

Rod Campbell
Marketing Director
Chirohosting.com

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Chiropractic Marketing with Facebook: How to Set Up a Facebook Account

Mike Melton — Thu, 01 Jul 2010 00:14:00 +0000

Facebook is a great way to stay in touch with patients and other people in your community. It’s easy to use, it’s free, and millions of people use it every day.

If you’re wondering how to set up a Facebook account, you’ve come to the right place. We’ve created a handy video that explains how to get started with Facebook.

If you have any questions about how to use Facebook or other social media sites to market your practice, give us a call at (800) 295-3346 and we’ll be happy to help you.

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