Chiropractic Marketing Research and Services» Facebook http://www.chirohosting.com/chiropractic-marketing ChiroHosting Fri, 03 Feb 2012 21:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Why Chiropractors Should Use Facebook http://www.chirohosting.com/chiropractic-marketing/2011/09/why-chiropractors-should-use-facebook/ http://www.chirohosting.com/chiropractic-marketing/2011/09/why-chiropractors-should-use-facebook/#comments Tue, 27 Sep 2011 19:21:04 +0000 Mike Melton http://www.chirohosting.com/chiropractic-marketing/?p=775 With millions of users visiting the site each day, Facebook has easily become one of the most important destinations on the Internet.

1. The Audience Is Vast

No matter what an individual or business specializes in, signing up with Facebook can greatly help in reaching a potential customers. Since millions of people visit Facebook [...]]]> With millions of users visiting the site each day, Facebook has easily become one of the most important destinations on the Internet.

1. The Audience Is Vast

No matter what an individual or business specializes in, signing up with Facebook can greatly help in reaching a potential customers. Since millions of people visit Facebook daily, it is likely that thousands of people interested in finding a chiropractor will be accessing Facebook every day. Potential patients in your area can easily find information about your chiropractic practice through this accessible format.

2. It Shows the Ability to Adjust

Some doctors do not believe that they need to change with the times in order to maintain a place in the public eye. To them, a physical location is enough, and nothing else is necessary. However, to take on such a view can be dangerous and cause a loss of patients. People like to know that the doctors they deal with are willing to adjust to modern expectations. Creating a blog, maintaining a website, and utilizing social networks are excellent ways to demonstrate your ability to keep up with technology.

3. There Is a Real Human Connection

Facebook is not just about posting interesting images or commenting on how the day was spent. For a number of users, it is also a way to stay connected with their loved ones and coworkers. Although they may not be in the same room or state, they can still communicate in their own way. It can also be a way for them to find out about medical services in their area. Should a chiropractor set up a Facebook account, they will be able to talk to patients directly. Should somebody have a question they can have it answered right away. There is less room for confusion and dissatisfaction for all involved. Patients appreciate these personalized, human connections when they’re looking for a doctor.

 

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]]> http://www.chirohosting.com/chiropractic-marketing/2011/09/why-chiropractors-should-use-facebook/feed/ 0 Chiropractic Infomercials http://www.chirohosting.com/chiropractic-marketing/2009/09/chiropractic-infomercials/ http://www.chirohosting.com/chiropractic-marketing/2009/09/chiropractic-infomercials/#comments Sat, 26 Sep 2009 16:36:35 +0000 Mike Melton http://www.chirohosting.com/chiropractic-marketing/?p=41 Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service.  [...]]]> Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service.  These segments can be relatively inexpensive on the local level. For chiropractors, these programs can be less like infomercials and more like a 30 minute segment on health related issues. Here’s how you can benefit from this type of advertisement.

  • You have total control of the content. When you are interviewed on television or in the newspaper, the writer can give the wrong impression and most of the time it is not intentional. You write the script for these long form segments.
  • Potential patients get to know you. You become a real person to them, not just a name in the phone book.
  • You can educate potential patients on chiropractic care, nutrition and other topics.
  • If you want to use the talk show format, have guest who can provide valuable information.

You don’t have to be a star to come across well on television. Speak to the camera as if you were speaking to one of your patients. Just be yourself and people will respond.

And now with the popularity of web videos services like YouTube, you can place your educational videos online as well. With proper search techniques, you can optimize your YouTube site for the search engines.

For more information about how to use video to get new patients, email me at mike@chirohosting.com or give me a call at  (800) 295-3346.

Mike Melton

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