Chiropractic Marketing Ideas » Google maps http://www.chirohosting.com/chiropractic-marketing Chiropractic Marketing Ideas powered by ChiroHosting Mon, 06 Sep 2010 19:03:34 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Ethical Chiropractic Marketing and Google Maps http://www.chirohosting.com/chiropractic-marketing/2010/05/ethical-chiropractic-marketing-and-google-maps/ http://www.chirohosting.com/chiropractic-marketing/2010/05/ethical-chiropractic-marketing-and-google-maps/#comments Mon, 10 May 2010 01:05:08 +0000 Mike Melton http://www.chirohosting.com/chiropractic-marketing/?p=80 Some interesting issues in the world of chiropractic marketing, as guru Ben Cummings is taking some flak for his suggestion for chiropractors to provide reviews to other chiropractors who use his service. Here are some articles on this topic:

The Crummy Chiropractic Scheme

Review Solicitation – Dumb and Dumber

These blog articles cover the issues with this tactic clearly: this kind of cheating the system WILL be discovered, and the last thing you need to do is get your website banned by Google Maps!

Here’s a much smarter, ethical approach to chiropractic marketing online:

  1. Ask your real, happy patients to write you a review on Google. You can even email them the link to your Google Map listing!
  2. Add quality, original content to your site. That’s going to be beneficial to your patients, as you’re actually helping them solve their health questions, AND it will benefit your website search placement over the long-term.

It should be obvious that the best way to build a healthy practice is through ethical techniques, but I guess not.

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]]> http://www.chirohosting.com/chiropractic-marketing/2010/05/ethical-chiropractic-marketing-and-google-maps/feed/ 0 Getting your site on Google Maps http://www.chirohosting.com/chiropractic-marketing/2009/07/getting-your-site-on-google-maps/ http://www.chirohosting.com/chiropractic-marketing/2009/07/getting-your-site-on-google-maps/#comments Mon, 13 Jul 2009 05:14:49 +0000 Mike Melton http://www.chirohosting.com/chiropractic-marketing/?p=27 If you have a website, you know the power of Google! Over 60% of all Internet searches occur through Google, and it’s critical that your site is optimized for good placement. In fact, if your site doesn’t appear on the first few pages, you’ll get very little traffic to your chiropractic website.

In the search for the coveted #1 placement on Google, it’s easy to overlook another service of Google: Google Local.

If you go to Google and type in “chiropractor Olympia, WA,” the first thing you’ll see is a map of Olympia with little red markers showing the location of chiropractors. Getting your site on the map is critical–and, fortunately, really easy!

First, just go to the Google Local Business Center. You’ll be asked for your Google login; if you don’t have one, it’s easy and free to get signed up. (Plus, Gmail is awesome.)

Once you’re logged in, you’ll want to click, “Add New Listing.”

You’ll then fill out basic information about your practice, including your website address. After you’re finished, Google will need to confirm your listing (just to make sure that you are who you say you are). The easiest way to do this is by phone. Google will call you and request a PIN.

Within a few days, your listing will be live and show up on the map when your patients search for a chiropractor. Plus, if they click on your marker, they’ll see information about your clinic and be able to go directly to your website!

If you have any questions about optimizing your website for Google (without paying someone a ton of money), download my free Ebook on Online Chiropractic Marketing.

Mike Melton

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