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Mike’s last article on Surprising Your Clients was well received and garnered a lot of positive feedback from our clients. I just want to reinforce his comments by highlighting an experience I had today while talking with a prospective client. About an hour ago, “Jane” called us and wanted to know more about [...]
Twenty-five years ago the Federal Communications Commission agreed that television stations could air longer commercials. The birth of the infomercial has spawned parodies, innovative products and its own stars like the late Billy Mays. In most cities, the local cable company offers these blocks of time so that advertisers can pitch their product or service. [...]
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