A high quality chiropractic website doesn’t get caught up on all the bells and whistles- the spinning 3D spines, the endless links to generic content, or the cheesy intro videos. It’s easy for chiropractors to lose sight of their target audience: people who are suffering. Imagine you’re dealing with debilitating sciatica pain and you’ve just read an article about how chiropractic can be an effective treatment. Your first move will be to go to Google and search for a chiropractic website in your area. You’ll probably click on the first three websites and you’ll choose the doctor who appears most professional, personable, and affordable. If you go to a chiropractic website and can’t this core information because of all the spinning junk and random articles, you’ll leave that site and try the next chiropractor.
Well designed chiropractic websites contain clear, concise information about what the clinic has to offer and what differentiates them from their competitors. Extremely successful chiropractic websites tell a compelling story about who they are, why they care, and what differentiates them. Being remarkable is the best way to increase conversion rates on your website and drive more patients to your office.
Your website should have lots of white space, zero unnecessary text, easily identifiable images, and clean design with no more than 3 primary colors. The #1 goal of website design is to clearly convey important information – if your website isn’t conveying that information because of glitzy design elements, then you have a bad website and you’re losing business. You should also pay close attention to the text on your site. Avoid long paragraphs, orphan/widow words, and overly complex language. These mistakes will make the pages look cluttered and will decrease readability. You should also avoid highlighting or bolding keywords – some “SEO Experts” claim that this imparts a quantifiable search engine benefit but this has never been reliably tested and it’s not worth losing clients over.