The holidays are upon us. Tis the season of family, food, gift-giving, and cheer. Also shopping and stress. If we're lucky, maybe even a vacation!
For small businesses, it's also the season of irregular office hours, when patients need to find out whether you are open or not. Google will automatically add orange notices to local listings around important dates that say things like Christmas Eve might affect these hours.
But do we really want to leave that up to Google?
How to set your holiday hours
Setting your holiday hours is easy. Just log into Google My Business, go to the Info tab for a location, and click the section that says 'Add special hours'. Google will ask you to Confirm Hours for imporant holidays.
You can also scroll down to select 'Add new date' if you will be closed longer than federal holiday dates. The temporary changes will only be applied once, and will not affect the same dates in 2020.
These instructions apply to Google My Business for desktop or laptop computers, but there is also a Google My Business app that is extremely easy to use. You can download this app for both Android and iOS devices, which comes with some benefits we'll cover below.
Why should I use the Google My Business app?
Apart from having control over your Google listing on the go, there are several benefits that come with using the app. You can post photos from your phone to the business page, you can create special offers on the fly, and you can send outbound links asking for Google Reviews!
Google Review link sharing is arguably the best feature. It's a fantastic asset for anyone in need of online reviews (that's you!). Reviews are located in the Customers tab which can be accessed at the bottom of your screen. From there you can respond to patient reviews, and you can use the share icon to send review links by email, text, or any other messaging software.
The Customers tab also includes a Messages section. When this is enabled, patients can message you to ask questions directly from Google Maps. This may not be ideal for your practice, but it's good to know that the functionality is there. Messaging can be toggled on and off as needed.
What are you waiting for?
Download the app to confirm your hours today and start getting your well deserved reviews!
If you have any questions, or want to speak to a marketing professional we are here for you whenever you need. Except Christmas and New Year's Day, we marked those dates closed in advance. 😉