Chiropractic Marketing – Citations and NAP for Local Search
Every chiropractor wants to have his or her website appear at the top of Google Maps on the first page of the search results. Since Google has moved to focusing on Local Search, it means that you have to, as well.
The first step to getting your clinic on Google Maps is to get signed up with Google My Business, their new center for business listings. At that site, you’ll add your clinic, verify the listing, and can then optimize your business listing with more information about your practice. If you don’t have your office configured with Google, you’re going to have a difficult time ranking in the Local Search results.
The next step is to build citations. Citations are directory listings on the web for business. There are hundreds of these listings, and it can be time-consuming to add your office to those. (We take care of this for you with our Chiropractic Marketing Service program.) Here are some of the large directories:
Again, there are hundreds of directories, and you’ll want to get your office listed with as many as possible. Why? Because Google uses these directories to validate your NAP (name, address, and phone). If you have 100 directory listings for your clinic pointing to your chiropractic website, Google is going to give your website and Local listing more weight in the search rankings.
Third, you’ll need to build your Google Local ranking by integrating your Google+ listing with your website. This is another way for Google to verify your clinic information.
Fourth, you’ll need to build reviews on Google+ from happy patients. If you have a healthy set of Google+ reviews from real people, that gives even more credibility, as Google wants to send people to reputable chiropractors.
Doing all of this work is time-consuming, but it’s worth it because of the good Google search results you’ll get from doing the work.
If you would like a free consultation on how we can help your office, give us a call or contact us here.