Brevity works.
In the billboard era, every word cost money.
Then the internet popped up.
Words became free.
So people flooded the internet with them.
Lots of them.
The internet became a sea of words.
It got overwhelming.
People began ignoring words.
Now what catches their attention?
How do you engage people?
Brevity.
Shocking concision.
Be brief.
Words are still valuable.
Don't waste them.
