Category: Chiropractic Marketing

Keyword Optimization for the Auto Injury Practice

Personal injury marketing for chiropractorsWhen we’re building one of our auto injury chiropractic websites for a client, we pay special attention to the content and keywords that we use for the blog posts and articles we provide. Properly written content with the correct keyword optimization helps your site in two ways:

  • It improves your search ranking in Google
  • It makes it easier for patients to find out how you can help them recover

The first rule for creating great website content is to make it relevant and helpful for your patients. Just a few years ago, you could get away with tricking Google by throwing a few keywords on a page and you’d rank well. Those days are gone. Google’s search algorithm is much more sophisticated and it’s able to determine if a blog post is real, useful information or spam.

The second tip is to make sure that you have many pages of relevant content. Google will take your site more seriously if you have multiple pages of related content that are linked together. Here are the topics that we focus on when creating auto injury content:

Headache After Auto Injury
Neck Pain After Auto Injury
Dizziness or Vertigo After Auto Injury
Shoulder Pain After Auto Injury
Back Pain After Auto Injury
Thoracic Outlet Syndrome After Auto Injury
Radicular Pain After Auto Injury
TMJ Pain After Auto Injury
Chronic Pain After Auto Injury
How Early Treatment Helps Recovery
Preventing Injury in a Car Crash

Each of these articles are based on the scientific literature, and they focus on the most common problems that your patients suffer after a car crash.

Solve Your Patient’s Problem

From our research and analytics, we find that patients visit these pages frequently and watch the videos that we include on each article. For many patients who have been suffering from chronic pain, this is often the first time that their symptoms make sense. If a patient understands the root cause of their pain, they’re more likely to visit a chiropractor who can help restore the natural function of the body and get them out of pain.

Remember this key point: people are visiting your website because they need a solution to a problem.

If your website provides answers, your site visitors will be much more likely to pick up the phone and schedule an appointment.

Need Marketing Help?

If you’re like most doctors, you’re busy running your practice and helping patients. You don’t have time to create dozens of articles and videos for your website.

We’re here to take care of that for you. We have the world’s largest library of injury articles and videos, and we have talented writers on staff to create custom content for your website that will help boost your search ranking and get you new patients.

Read about our Chiropractic Marketing Programs or give us a call today at (800) 295-3346 for more information.



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Auto Injury Marketing Made Easy

When we first started working with chiropractors in 1993, our focus was on auto injuries and the scientific literature that showed the effectiveness of chiropractic care in treating these injuries. Over the last 23 years, we have the largest library of auto injury articles and videos in the world, and these are all available to our auto injury website clients.

But our Auto Injury Websites go beyond patient education. They’re also great at helping your website rank well in Google.

Dominating Organic Search

With our content marketing approach, we provide dozens of keyword-optimized auto injury pages on your website that get indexed in Google and help you saturate the search results with your practice information.

Here’s an example of the work we’ve done for one of our clients:

Auto Injury Chiropractic Search Results
Auto injury keywords for organic search

This client’s website is showing 7 results on the first page of Google for “Prince George VA auto injury treatment.”

Auto Injury Video Library

One of the features that our clients like best is our Auto Injury Video Library. We have 19 videos that are used throughout your site to engage and educate your patients about auto injuries and how chiropractic can help.

Here’s a playlist of these videos:

Custom Blogging

For chiropractors in more competitive areas, we also offer our Content Marketing Service where we provide custom blog posts for your practice that help you rank for common auto injury search terms. You can learn more about our full-service marketing here.

Auto Injury Websites that Get Results

If you want to focus your practice on auto injury patients, ChiroHosting is here to help. We can get you up and running with a personal injury website within a few hours. In fact, you can get a Free Trial Website right now and try out a site with no obligation.

If you have any questions about our service, please feel free to give us a call at (800) 295-3346 today.



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Chiropractic Marketing: Using Video to Get New Patients

Only about 14% of the US public regularly visits a chiropractor, and that means that many people don’t know about how chiropractic can help them improve their health and get out of pain.

The power of the web has changed how chiropractors can reach out to new patients. The internet makes it easy for patients to find your office and learn about the work you do.

But let’s say you get a new patient to your website. Do you do a good job of showing the patient how your can help them?

If your site is like most chiropractic sites, you have a few paragraphs about the problem. Unfortunately, most people don’t spend a lot of time reading online. In fact, over half of website visitors spend less than 15 seconds on a page! If you get someone to your site, you don’t have much time to get their attention, and some boring text isn’t going to do it.

That’s why we’ve created the world’s best Chiropractic Video Library, perfect for educating the world about the benefits of chiropractic care. Our videos are used by hundreds of doctors around the world. In July 2016, 11,274 patients watched a video on one of our client sites! Here’s one of our most popular videos that explains the basics of chiropractic adjustments:

Chiropractic patients tend to be more engaged with their care than regular medical patients. A patient is in your office because they’re looking for a long-term, natural, non-drug solution to their health problem. That means that chiropractic patients are looking for real answers and a real explanation of why they’re hurting and how you can help them get well.

Research shows that patient education videos result in patients being more satisfied with care, and they’re more likely to seek follow-up care and keep future appointments.

There are two ways that you can start using videos today as part of your chiropractic marketing strategy:

  1. Get a ChiroHosting site! Our entire video library is included with your site, along with keyword-optimized content that helps you show up in the Google search results. You can even test-drive one of our websites for 14 days with our Free Trial. Normally, our video service is $19.99, but the video service is free with your ChiroHosting site.
  2. Use our ChiroNexus Video Service. If you’re happy with your existing chiropractic site, you can easily integrate our videos with your existing website content.

If you have any questions about using our videos for your online marketing, give us a call today at (800) 295-3346.



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Chiropractic Review Building

Chiropractic review builderChiropractic marketing has changed dramatically from when we built our first chiropractic website in 2000. Over the last few years, Google has directed most of their focus on Google Local Business or Google Maps search. Google’s philosophy is that when people are searching for a local business, they want to get hyper-local results. You can see that when you perform a search: the top results for “Chiropractor Your City” are going to be Local Business results, especially on mobile.

The goal is to get your chiropractic office to rank highly in Google Local Business so that new patients can find you easily. How do you do that?

While there are a number of factors that affect Google Local ranking, our research has found that one of the most powerful ranking factors is the number and quality of reviews that you patients have written about your practice.

Positive reviews of your chiropractic office benefit you in a number of ways:

  1. Google ranks businesses with high quality reviews higher than other businesses.
  2. Patients use reviews when making a healthcare choice. A survey done by BrightLocal found that 88% of people look at reviews when choosing a business online.
  3. Five star reviews look great when people see your practice in the Local Search results and make it more likely that they’ll click on your website.

ChiroHosting is here to help you get more reviews from your patients. We’ve created our new Chiropractic Review Building service that integrates with your website and makes it easy for patients to review your practice.

To make it easy to check your current review profile, we’ve put together a Free Chiropractic Review Analysis tool that you can use to get an idea of where you are and where you need to focus work.

Click Here to Get Your Free Review Analysis


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Chiropractic Marketing: Competitor Analysis

Chiropractic marketing researchWhen you’re working on your chiropractic marketing program, it’s critical to know how you stack up to other chiropractors in your community. Getting this information is key, because it helps inform your planning. If you have a good understanding of where you are in relation to your competition, you can make smart decisions on where you need to focus your attention.

There are a few different aspects of your competition that you need to look at:

  • Indexed site pages. This gives you an idea of how much original content other doctors are generating for their sites.
  • Citations. How many and what kinds of local directories are other local doctors using?
  • Reviews. One of the most critical factors used by Google for determining Local Places ranking. Review Building should be a key part of your strategy.
  • Social media. How does your social media presence compare to other chiropractic offices?

All of these factors play an important role in how easy it is for patients to find your office online, and it’s important to make sure your current site is addressing all of these.

So, how do you see where you stack up?

First, you can get a Free Website Analysis here. You simply fill out a simple form, and you’ll get a snapshot of where you are today.

If you choose to have ChiroHosting take care of your chiropractic marketing program, one of our Account Managers will do a more thorough analysis of where you stand and create some custom reports for you.

If you’re doing your own marketing work, there are a variety of SEO tools out there that can help you collect the data you need. You can see our summary of those here. (For most chiropractors, though, paying for multiple SEO tools isn’t a great investment, because our marketing services include these features without you paying an extra fee for those.)

If you have any questions about competitive analysis, give us a call today at (800) 295-3346 or contact us here for more information.

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Chiropractic Marketing Success with Organic Search

There are many different pieces of a successful chiropractic marketing strategy. In this post, we’re going to discuss one factor that’s often overlooked, because success in this area takes time and effort. This factor is organic search ranking.

Building a good organic search profile for your practice is actually pretty simple: it means creating original content for your site that targets specific keywords.

Most chiropractic marketing focuses on ranking for the most important search term: Chiropractor in Your City, and that’s very important, of course, because that’s the most common search phrase used when people are searching for a chiropractor. But targeting other phrases is important, too, for two reasons:

  1. Patients may not be looking directly for a chiropractor. For example, if someone is looking for “auto injury treatment” in Your City, you want to be sure that your site ranks #1 for that search term. The same thing goes for back pain, sciatica, neck pain, etc.
  2. Google ranks sites better in the Local Places if they have more custom indexed site pages. We’ve done custom marketing analyses for hundreds of chiropractors, and our data shows that those websites that have more indexed site pages rank better in Google Local. Here are some examples:

Here is our report for Dr. Jim Sweeney of Nashville, a ChiroHosting client:

Sweeney Chiropractic Marketing Analysis

As you can see from this marketing analysis, Dr. Sweeney is doing a great job with his ranking in Nashville, but he’s doing particularly well for his target of auto injury patients.

From the work we’ve done on his site of creating custom auto injury content, this practice is dominating the search results for these keywords in both Google Places and organic search. In addition, this original content also helps his search ranking for “Nashville Chiropractor.”

An Effective Marketing Solution

Creating content yourself is time-consuming and a task that many doctors aren’t interested in doing. Our complete Chiropractic Marketing Solutions are an affordable way to get this work done with the hassle of doing it yourself.

If you’re interested in boosting your online presence, you can get your own Free Chiropractic Marketing Analysis here or give us a call at (800) 295-3346 and we’ll be happy to discuss your practice needs and show you how we can help.

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Free Chiropractic Marketing Analysis

Free Chiropractic Marketing Analysis
Get your free marketing report today!

The first step in improving your online chiropractic marketing is to figure out where you are now and what areas you actually need to work on. There are some objective measures that determine how Google ranks your site. These include:

  • Your citation profile
  • The number of quality reviews you have from patients
  • The quality of content on your site
  • Your NAP profile

To make it easier for chiropractors to know where to start, we’ve created the ChiroScore Free Marketing Analysis. Once you enter your web address, our system connects to a variety of SEO systems to get a clear picture of your current efforts. Within a few minutes, you’ll receive a free report that shows you where you are and suggests improvements.

If you would like some help with your online marketing, you’ve come to the right place. We’ve been helping chiropractors find new patients online since 2000. If you would like to speak to an Account Manager, give us a call today at (800) 295-3346 and we’ll be happy to answer your questions!

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10 Chiropractic Blog Post Ideas

Blogging on your chiropractic website is the perfect way to add keyword-optimized text to your site that will help your search ranking. A good ChiroScore Marketing Ranking includes a healthy amount of original content.

If you’re having a little writer’s block about what to talk about on your chiropractic blog, here’s 10 ideas to get your creative juices flowing from our Content Director, Marissa Luck.

  1. Weekly Wellness Tips/ Weekly Health Tips: Every week, choose a simple step patients can take to prevent pain or improve their overall health, and explain why it helps.
  2. “How to __ .”People are always searching for how to do things on the Internet. Try these ideas: “How to kick your reliance on pain medication”, “How to relieve headaches naturally”, “How to explain chiropractic in an elevator.”
  3. Patients Frequently Asked Questions: Highlight ONE question or topic per a post. Is there something that patients always seem to ask? How do you respond?
  4. Your commentary on health news: Regularly follow health news and write your commentary from a chiropractic perspective. Check the health section of in your local newspaper and national/international news sites. Or try visiting health news sites like Dynamic Chiropractic, Medscape, Medpage Today, Health News, and Medical News Today. Don’t copy and paste sentences or paragraphs though because Google will see that as duplicate content and penalize your site’s search-ranking.
  5. Summarize findings from a recent scientific study. Highlight the findings first, then include a little about the researchers’ methodology followed by your commentary. Remember to not be overly technical; this writing is for your patients who might not be aware of all the terminology. To find a scientific article, search Google Scholar or Pubmed, or make alerts for a specific topics like “back pain” on Google Scholar and Google News. Sometimes websites like Medpage Today or WebMd will include links to their original sources as well.
  6. “Take home” message of the week. Describe a positive interaction or experience you had with a patient this week. Did one of your patients have a big break through moment? Or perhaps they asked you a question or said something that made you think. Why is it important for other people to know this? What can people learn from this question or experience?
  7. Weekly stretch or exercise. Describe a strength-training exercise or stretch, include pictures or a video if possible. Talk about why it’s beneficial.
  8. “Ask the Doctor” Emails: Include your response to a question a patient emailed you. Or you can tell readers that if they send you a question in an email, you’ll post the answer to your blog (without including their name or identifying characteristics of course).
  9. Demystifying chiropractic. Choose a common or foundational chiropractic term or concept, and explain it an approachable way. Explain why patients should care.
  10. Major events and holidays: Write posts inspired by major events and holidays that relate to wellness or chiropractic. When it’s around Veterans’ Day you can write about an experience you’ve had treating a veteran, and link to ChiroHosting’s video on chiropractic for veterans. Or when it’s the start of football season, talk about how athletes can prevent sports injuries and concussions. Around the holidays, write a holiday office update or make a holiday letter video.

To see where your chiropractic website is currently ranked, get a Free Chiropractic Marketing Analysis here.

If you need some help with blogging, our Chiropractic Marketing Services provide original blog posts for you as well as other services that help you improve your exposure.

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Chiropractic Auto Injury Marketing

Marketing your personal injury clinic can be challenging, because you end up competing with attorneys for the same keywords in Google, and that can be very expensive. In fact, some popular auto injury keywords can cost $200+ per click! 

If you’re trying to grow your personal injury practice, you need to have a smart strategy that will:

  • Drive traffic to your website
  • Engage your site visitors
  • Convert visitors into patients

To help you with developing your own personal injury marketing campaign, we’ve put together a free Special Report that covers the basics of an effective plan. You can get your free copy of the Special Report here.

We’ve been helping chiropractors educate people about auto injuries since 1993, and we have a large library of videos and articles that can help you grow your practice.

For details on how we can help you, contact us here or give us a call at (800) 295-3346 in the US or (360) 866-3731 outside the US.

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