Are you considering starting a chiropractic blog? Have you already started a blog and find yourself questioning whether or not it is worth your time and energy? Marketing your chiropractic practice using interesting content for your patients is indeed effective, and recent statistics support what marketing professionals have known for some time.
Blogging works. And the numbers show why.
- 90% of consumers say that custom content is useful. 78% believe that organizations who provide custom content want to build good relationships with them. (TMG Custom Media)
- Blogs give websites 434% more indexed pages and 97% more indexed links. (ContentPLUS)
- Business-to-business companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
Be consistent and patient.
After a few blog posts, you might not see a big increase in chiropractic business. Why? Content marketing does not produce overnight results. You will need to be consistent with frequent, interesting, and quality information. And the key is that you will need patience for this marketing plan to start generating results.
Avoid the pitfalls of a poor blogging service.
The next obvious question is how to find the time to write consistent blog posts. Some chiropractors outsource this task, and there are many companies who generate content for marketing purposes. However, you must be extremely careful. Many of these companies send the exact same content to every doctor on their service, and this could be detrimental to your search-engine results. When your website contains content that can be found on even one other site, this is categorized as “duplicate content” which will actually hurt your ranking on search engines like Google and Bing. Fortunately, you can avoid the dangers of duplicate content by using a blogging service that provides original content.
Here at ChiroHosting, we offer a blogging service designed to boost your SEO with original, optimized content. We will write blog posts custom-designed and focused to your patients’ conditions, your city, and your specialized techniques. We will employ our expertise in search-engine optimization to your advantage, using the crucial keywords that can consistently generate traffic to your blog and to your website.
Give us a call today. We are happy to help you with your content marketing campaign.