Hey Chiropractors, Here is Why You Should Hire a Marketing Agency

December 02, 2020

As a chiropractor, you’ve got enough on your plate just trying to provide the best care to your patients. That’s why you need to enlist the help of a digital marketing agency.

A digital marketing agency can help you get new patients so you can focus on your trade versus trying to run marketing campaigns yourself. Creating and implementing a proper digital marketing strategy is a job in itself. Hiring an experienced agency to handle this for you will save you time and money in the long run, and if you hire the right agency, it will even make you money.

Let’s take a look at 4 reasons why you should hire a digital marketing agency right now.

1. Opportunity cost

The definition of opportunity cost is the loss of potential gain from other alternatives when one alternative is chosen. When it comes to going with a marketing agency vs. doing it yourself, the opportunity cost is your time. If you were to calculate your hourly salary when you are serving patients, then that’s how much money you’re losing out on for every hour you spend running your marketing. Not only that, but some of that time will be lost on self-learning and trial and error, which brings me to my next point.

2. Experience and expertise

You went to school for many years to become a doctor. It’s your area of expertise. Whereas people working at marketing agencies have many years of experience running marketing campaigns - it’s their area of expertise. Since agencies run campaigns for many different practices, they have a broad range of knowledge and real-life experience to draw from. 

They are already going to have good ideas of what works well and what doesn’t right out of the gate. They don’t need time to teach themselves. So every dollar you spend with a marketing agency is going to be used more efficiently. You’ll get more for your money when you hire an expert.

3. Access to cutting edge tools 

Agencies often have many different tools at their disposal. Tools that would cost you a lot of money to subscribe to or pay for on your own, if you can find them in the first place that is. Agencies will be up-to-date on the latest technology. They know how to use this technology to help your practice perform at the highest level.

A marketing agency will use tools to help your outperform and outrank other chiropractors in your area. As you consider hiring an agency, make sure you ask a prospective agency what tools they use and what sets them apart from other agencies.

4. A long-term investment that will pay off

The last, and most important, reason to hire a marketing agency is that it’s a long-term investment that will pay off in a big way. But with that said, you’ll want to make sure that you measure the performance of your marketing agency throughout time. Good agencies will provide reporting for their services whether it’s SEO reporting, lead generation reporting, advertising or email performance. This way you can be sure that you see the value of your investment.

Did I convince you to outsource your digital marketing to a marketing agency? If so, you should definitely give us an opportunity to tell you about our marketing plans and services. Schedule a free consultation with us today to see if we might be a good fit for helping you run your online marketing efforts.

Schedule your free consultation today.

Jessie Wilkie

Jessie loves marketing. As a creative and analytical person, she loves exploring creative ways to help Chiropractors grow their practices. She has seven years of digital marketing experience along with her MBA from Cal Poly Slo and her Bachelor's from UC Santa Cruz.

Business Advice, Chiropractic Marketing