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Chiropractic Marketing: HIPAA vs. Facebook

There’s some chatter on the web, mostly propagated by an op-ed piece by Dr. Katherine Chretien, that HIPAA may be cracking down on patient-doctor interactions online. The gist of Dr. Chretien’s piece goes something like this: “The mere existence of a patient-physician relationship (e.g. having others suspect a Facebook friend is a patient) could be […]

The Basics of Modern Chiropractic Marketing

In the February 5 ┬áissue of Chiropractic Economics, writer Tammy Worth and an impressive panel of chiropractic marketing experts compiled a list of tips for chiropractors to create a strong marketing campaign. Their advice is summarized below. 1. Use technology! Most people don’t turn to the Yellow Pages anymore. A chiropractic business usually has a […]