Chiropractic marketing has changed dramatically from when we built our first chiropractic website in 2000. Over the last few years, Google has directed most of their focus on Google Local Business or Google Maps search. Google’s philosophy is that when people are searching for a local business, they want to get hyper-local results. You can see that when you perform a search: the top results for “Chiropractor Your City” are going to be Local Business results, especially on mobile.
The goal is to get your chiropractic office to rank highly in Google Local Business so that new patients can find you easily. How do you do that?
While there are a number of factors that affect Google Local ranking, our research has found that one of the most powerful ranking factors is the number and quality of reviews that you patients have written about your practice.
Positive reviews of your chiropractic office benefit you in a number of ways:
- Google ranks businesses with high quality reviews higher than other businesses.
- Patients use reviews when making a healthcare choice. A survey done by BrightLocal found that 88% of people look at reviews when choosing a business online.
- Five star reviews look great when people see your practice in the Local Search results and make it more likely that they’ll click on your website.
ChiroHosting is here to help you get more reviews from your patients. We’ve created our new Chiropractic Review Building service that integrates with your website and makes it easy for patients to review your practice.
To make it easy to check your current review profile, we’ve put together a Free Chiropractic Review Analysis tool that you can use to get an idea of where you are and where you need to focus work.