Calculator
How few new patients
pay for your marketing?
Most chiropractors look at a $299/mo marketing plan and see an expense. But a single new patient pays for months of it — and a marketing plan that brings you even one extra patient a month covers itself with room to spare.
Enter your numbers below. We'll show you the break-even point on every plan, side by side.
Your practice
Estimates are fine — sliders update everything in real time.
Optional — used to show the cost difference when comparing plans.
Your patient lifetime value
$1,125
Each new patient is worth $1,125 to your practice on average — calculated as visit value × visits per lifetime.
One Momentum plan year
$3,588
Covered by just 3.2 new patients per year.
Break-even per month
0.3
New patients per month to make Momentum free.
Break-even on every plan
See full plan features →| Plan | Monthly | Yearly | Patients to break even (/year) | … (/month) |
|---|---|---|---|---|
|
Get online with a professional presence. |
$64.95 | $779 | 0 | 0 |
|
Local SEO, reviews, and conversion tuning. |
$149.00 | $1,788 | 0 | 0 |
|
Momentum
Most Popular
Ads, automation, dashboards, reactivation. |
$299.00 | $3,588 | 0 | 0 |
|
Sales-assisted. Dominate your local market. |
$899.00
starting |
$10,788 | 0 | 0 |
Compared to your current spend: Loading…
How we calculate this
- Patient LTV = average visit value × visits per patient lifetime. This is the gross revenue a single new patient brings in over their relationship with your practice.
- Annual plan cost = monthly price × 12. We use the headline price; bundles and annual prepay discounts aren't factored in.
- Patients to break even = annual plan cost ÷ patient LTV. The number of new patients per year the plan needs to attract to fully cover itself.
What this number is and isn't
- It's a break-even floor, not a forecast. Every patient beyond the break-even number is pure ROI.
- It uses gross revenue, not profit. If you want a stricter view, replace your visit value with your margin per visit (revenue minus variable costs like supplies and credit-card fees).
- It ignores retention. Marketing also helps you keep existing patients. The math here counts only new acquisitions — so any patient retention you gain is bonus ROI on top.
- Your mileage will vary. Acquisition cost depends on your market, competition, and how aggressively you compete on Google. Higher-tier plans typically attract more patients, but we don't promise specific numbers.
If the math works, the next step is easy.
Try us free for 30 days. No credit card, no auto-conversion — you'll see exactly what your new site looks like before committing to anything.