A good domain name is an important part of your online chiropractic marketing. You’ll be using this on all of your printed materials, and it’s the address that patients will see when they do a search for your clinic on the web.
As part of your ChiroHosting service, we help you pick a great domain name for your website and then we take care of the registration and renewals automatically.
The right domain name will serve a number of different functions for your practice:
- For search engine optimization purposes, it’s generally a good idea to include your city name or the word “chiropractor.” It’s less of an issue than it used to be, but it still helps your Google ranking a bit.
- Avoid long domain names, especially if you plan on doing some kind of print or offline advertising. In those cases, you want to have a URL for your site that’s short and easy to remember.
- If you plan on moving your office someday, think about that now and avoid using your city name.
- Multiple domain names won’t help your search ranking, as Google is smart enough to know that they’re all pointing to the same website. Multiple domain names can be useful when you want to create a shorter, catchier domain name for offline ads.