Chiropractic Website Feature Requirements

Because your chiropractic website is so important to your practice, you must make sure that it includes certain features that will help you be successful. Here are some of the things that you need to make sure your chiropractic hosting company provides:

A Good Content Management System (CMS)

A CMS allows you to make changes to your website, rather than depending on your webmaster to do that for you. Imagine that you want to add an article or blog post to your site on a weekend, but you have to contact your webmaster to do it for you. In addition, you need to make sure that your CMS allows you to upload images and embed videos. Some website companies don't let you do this, and it hamstrings your online presence. Our N8 Site Builder was created specifically for our chiropractic clients and gives you complete control over your site pages and design.

Control Over Meta Tags

Meta tags are HTML code on your site pages that doesn't show up on the page itself, but is visible to the search engines. These tags help Google index your site properly, and to get the most out of your site, you need to be able to customize these for each and every page on your site. Many chiropractic site companies don't give you access to these codes, and, again, this limits your ability to optimize your site.

Social Media Sharing

On each page of your site, make sure that your patients can share your content easily by just clicking on a share button for Facebook, Twitter, and Google+. It's an easy thing to implement, but by making those readily accessible, you can get a lot of exposure from site visitors who share the content on their social media accounts. And exposure is a good thing when trying to educate people about the benefits of chiropractic!

Theme-Switching Ability

Make sure that your chiropractic site is built on a platform that allows you to easily change themes when you want to update your site. It's good to keep things fresh with new designs, and you should be able to do that quickly and easily without any design work. Our N8 Site Builder allows you to change your theme, color scheme, and fonts in seconds, guaranteeing that your site stays fresh and modern.

100% Mobile-Ready Sites

Over half of all web surfers are using mobile phones or tablets, and you need to make sure that your site works perfectly on all of those. Now, many website companies will try to sell you a stand-alone mobile site to go with your main website. This is a waste of money and inefficient, because you now have two sites to update and maintain! What you need is a responsive design. A responsive site is one that detects what kind of device your visitor is using and then shows them a site that looks perfect on that device. Our N8 Sites are responsive, including our videos.

A Chiropractic Blog

Of all the things that you can do to boost your search engine ranking, a blog is right up there in importance. Blogs are the perfect way to add new content to your website, engage with your patients, and easily share with your social media accounts. In fact, you can connect your blog to Facebook and Google+ so that they update automatically when you post something to new to your chiropractic blog. But, make sure that your webmaster sets up your blog correctly. Here are some common mistakes we see with blogs:
  • Set up on Blogspot or another free service. This is bad, because you're not helping your main domain's search ranking.
  • Not giving you control over Meta Tags and SEO. Most chiropractic blogs have stripped down functionality, making it difficult to optimize.
  • Not including an RSS feed. An RSS feed allows you to connect your blog to your social media accounts for automatic updating.
At ChiroHosting, we include two blogging options. Our proprietary N8 Blogging is integrated right into your website and includes all the features you need. For 99% of our clients, it's all they need. If you need some custom plugins, we can also set you up with a WordPress blog. In addition, many of our doctors use our Automated Social Media Service which updates your social media accounts 365 days a year with chiropractic news and videos. We also offer custom blog article writing through our VIP Chiropractic Marketing Service. Go back to our Beginner's Guide to Chiropractic Websites and SEO