Meta Tag Optimization for SEO
When you create content for your chiropractic website, you want to make sure that Google can index your site properly so that patients can find you online. There are many pieces to the SEO puzzle when creating pages or blog posts on your site, and meta tags are one of those. Meta tags are snippets of code that don't display on your web page; they're invisible to humans, but part of the HTML code that runs your site. There are two basic kinds of meta tags that you need to be concerned with when creating site content: Title tags and Description tags.
Here are what the tags look like for a page on disc herniations and chiropractic that we created for a client: The Title tag: <title>Boca Raton Disc Herniation Treatment :: Dr. Leslie Pachter DC :: 33434</title> The Description tag: <meta name=""description"" content=""Have you been diagnosed with a disc herniation? Boca Raton chiropractor Dr. Les Pachter is here to help you recover from back pain today."">
Why Are These Important?Three reasons:
- The Title tag is often times what appears in the Google search results, so it's important to target this for your potential patients. It also helps Google determine what the page is about, which it makes it more likely to indexed properly.
- The Description tag usually appears under the title tag in the search results. Years ago, Google used to use the Description tag for indexing, but too many people spammed these tags and they really don't use them any longer for that purpose. They are useful, however, because you can use them to create a ""call-to-action"" under your text link, such as, ""Are you suffering from sciatica in Tacoma? See how we can help you recover from sciatica pain today. Call (360) 555-1234.""