The Basics of Modern Chiropractic Marketing

Put it at the Top: Placement of Information on Your Legal SiteIn the February 5  issue of Chiropractic Economics, writer Tammy Worth and an impressive panel of chiropractic marketing experts compiled a list of tips for chiropractors to create a strong marketing campaign. Their advice is summarized below.

1. Use technology!

Most people don’t turn to the Yellow Pages anymore. A chiropractic business usually has a 5- or 10- mile radius of local potential clients. With a small audience, it is important to focus your efforts well.

2. You need a website, and it doesn’t have to be expensive.

Some chiropractors design and optimize their own websites. Others pay a firm to do this for them. Companies like Chirohosting offer website hosting that is both professional and affordable.

3. Make the most out of mobile technology.

Short message service (SMS) marketing can be used to send appointment reminders, birthday greetings, and coupons to your chiropractic patients. Easy online services such as and Tatango can help you get started.

Another strategy mentioned in the article is to use text messages to reconnect with patients you haven’t seen in three months or more. Your office can send a text that you have an opening and patients can book today and receive a small discount.

4. Utilize social media.

Not only does the expert panel recommend using sites such as Facebook; they also mention the success of using sites like Groupon and LivingSocial to offer a discount and acquire new chiropractic clients.

Patient reviews are powerful, so try to include some testimonials on your site as well.  You should also be listed on directories like Yelp, Google Places, and Angie’s List. It is crucial you include a link to your website on these pages. This helps you build back links, which can help you rank higher on search engines.

5. Content is king and SEO rules!

The article discusses two topics we have previously discussed at length. Click here to read more about content marketing. And click here to read more about search engine optimization.

6. Track your success and set goals.

Programs like Google Analytics can help you track your chiropractic marketing-campaign success. You need to know if you’re generating leads and getting traffic to your chiropractic website. You can also set goals and check back and see how you’re doing.


Worth T. Modern marketing. Chiropractic Economics; February 5, 2015: 34-39.


You may also like

Responsive chiropractic website

5 Keys to a Successful Chiropractic Website

Your chiropractic website is there to perform one basic function: get you new patients. A great website for your practice will: Show your patients how you can help them improve their health Make your business look professional and credible Prominently display your phone and address Provide an easy contact form for those who want information by email […]

Seattle Chiropractic Marketing

See our latest Chiropractic Marketing Analysis for Seattle Marketing your chiropractic practice can be overwhelming if you’re unfamiliar with the latest on internet marketing. Social media, Google+, AdWords, search optimization…it’s a lot for most doctors to understand, especially when you should be treating patients. We’ve been helping chiropractors market their practice through print and the […]

How To: Target Audiences on Facebook

Facebook is an invaluable web-marketing tool with remarkable potential for both success and failure. Among Social Media applications, Facebook is the 600 pound gorilla. Your goal is to direct that power into a cohesive, successful, targeted marketing campaign. Most folks bumble around, tripping over themselves and doing more harm to their company than good. Follow […]