Where to Put Your Videos: GBP, YouTube, Reels, and Your Website

The second question I always get, right after "what do I film," is "where do I put it?" It matters more than most chiropractors think, because each platform does a completely different job. Publishing a great video in the wrong place is like hanging your best signage inside the supply closet.

Here's what each platform is actually for—and then the system that lets one hour of filming feed all of them.

Google Business Profile: the comparison shopper

Everyone watching video on your GBP listing is already deciding between you and the two other clinics in the map pack. This is the bottom of the funnel—these viewers are hours or days away from booking someone.

GBP's video limits are tight: 30 seconds and 75MB per clip. Don't fight that. Upload your best thirty seconds of you talking to camera—a warm welcome, or the opening of your popping-sound answer. Next to two competitors represented by a logo and a stock photo of a spine, a human face talking is a landslide.

YouTube: the search engine

YouTube isn't social media; it's the world's second-largest search engine, and its results appear inside Google itself. This is where your full-length answers live—the 2–3 minute versions—and where they keep working for years.

The only rule that matters here: title the video with the patient's question, verbatim. Not "Patient Education Series, Vol. 3." Title it "Why does my back pop when it gets adjusted?"—because that is the literal string a nervous patient types at 11pm. A video answering a stable question doesn't age; I've seen five-year-old clips still sending new patients to the practice that filmed them.

Reels and Shorts: the discovery engines

Instagram Reels and YouTube Shorts show your videos to people who never searched for you and don't follow you. Vertical format, under 60–90 seconds, hook in the first three.

Set your expectations here: this is borrowed audience, and its job is reach, not bookings. Judge Reels by profile visits and local follows, not by tomorrow's schedule. The desk-stretch and myth-debunk videos are built for this format—useful to a stranger with zero context.

Your website: the only platform you own

Every platform above rents you an audience and can change the rules whenever it likes. Your website is the one place where the audience, the video, and the Book Now button share a screen.

Embed each answer on its matching page: the popping-sound video on your adjustments page, the first-visit walkthrough on your new-patient page, the sciatica explainer on the sciatica page. Two things happen. First, a visitor who presses play stays for minutes instead of seconds, and that time-on-page is an engagement signal search engines notice. Second—and more importantly—a prospect watching you explain their exact problem on the exact page about it is the closest thing to a consultation that exists online. That visitor books.

One session, four destinations

[One 60-minute filming session: five questions answered,
 each filmed twice—horizontal and vertical]
     |
     +--> YouTube ....... full 2–3 minute answers, titled as questions
     +--> Reels/Shorts .. 45–60 second vertical cuts, hook first
     +--> GBP ........... your single best 30 seconds
     +--> Website ....... each answer embedded on its matching page

The trick is filming each answer twice while you're already set up: once horizontal for YouTube and your website, once vertical for Reels and Shorts, tightening the answer naturally on the second take. Ten extra minutes of filming saves you from ever cropping, letterboxing, or paying an editor. The five starter videos map onto this grid cleanly—the walkthrough lives on YouTube and your site, the stretches and myths belong on Reels, and your warmest thirty seconds goes to GBP.

Distribution isn't a nice-to-have; it's most of the return on the hour you spent filming, and it's a core part of the video pillar in my marketing guide. Want to know which platforms your competitors have already claimed—and which are sitting empty in your town? The free Local Competitor Benchmark compares your visibility against three nearby practices so you can aim your next filming session where it counts.