Mike has been helping chiropractors grow their practices through online marketing since 2000. As founder of ChiroHosting, he's worked alongside hundreds of doctors of chiropractic to build fast, search-friendly websites that turn online searches into booked appointments. He writes about the real, tangible work that actually moves the needle -- no hype, no fads, just what's working today.
Articles by Mike
5 published
May 24, 2026
Auditing Your Google Business Profile—How to Spot Mismatched Services
A step-by-step structural audit to find where your Google Business Profile services don't match the pages on your website, and how to grade your inconsistency risk before it costs you rankings.
May 24, 2026
The Chiropractic "Service Gap"—Is Your Website Breaking Trust with Google Maps?
Your Google Business Profile and your website are one entity in Google's eyes. When your map listing promises services your website can't back up, you create a Service Gap that erodes patient trust and search rankings alike.
May 24, 2026
Moving Beyond Bullet Points—How to Build Deep Chiropractic Service Pages
Ditch the single "Services" page with a bulleted list. Here's the structural blueprint for deep service pages that prove real-world expertise and satisfy Google's E-E-A-T signals.
May 24, 2026
From Map Click to Patient Booking—Designing Intent-Matched Landing Pages
Ranking for "chiropractor near me" isn't enough. Learn how to route high-intent condition searches to dedicated, intent-matched landing pages that turn map clicks into booked appointments.
May 12, 2026
Why Your Chiropractic Website Isn't Showing Up on Google (and 5 Fixes You Can Do This Week)
5 things you can do to improve your chiropractic website's search ranking