Mike has been helping chiropractors grow their practices through online marketing since 2000. As founder of ChiroHosting, he's worked alongside hundreds of doctors of chiropractic to build fast, search-friendly websites that turn online searches into booked appointments. He writes about the real, tangible work that actually moves the needle -- no hype, no fads, just what's working today.
Articles by Mike
44 published
August 21, 2026
SMS Nurture Without the Spam Feel: Cadence, Consent, and Content
SMS is the highest-open-rate channel a practice has — and the fastest way to burn trust. Consent basics, frequency caps, opt-out hygiene, and the texts patients actually welcome.
August 21, 2026
Email Newsletters Patients Actually Open: The Anti-Salesy Formula
Most practice newsletters die because they read like ads. The anti-salesy formula: monthly health tips, subject lines that sound human, and a strict 90/10 value ratio.
August 21, 2026
Search Volume vs. Purchase Intent: The Niche Math
You can't deposit search volume. A worked table showing why 500 condition searches at 8% conversion out-earn 5,000 generic searches at 0.5% - before lifetime value widens the gap further.
August 21, 2026
Finding Your Content Gaps: Keywords Your Competitors Own and You Don't
Your competitors already proved which condition keywords work - at their own expense. How gap analysis works, how to read the report, and how one high-intent gap becomes a month of content.
August 21, 2026
Your Patient Database Is Your Cheapest Marketing Channel: The 5x Math
Acquiring a new patient costs about five times more than keeping one. Here's the worked math on reactivating 20 lapsed patients versus buying 20 new ones with ads.
August 21, 2026
Why 'Chiropractor' Is the Hardest Keyword You Should Stop Chasing
The head-term math is brutal: page 2 for 'chiropractor' delivers fewer visitors than #1 for a condition keyword with 4% of the volume. Here's who actually wins the head term, and what to chase instead.
August 21, 2026
Building Condition Hubs: Pregnancy, Sports, Pediatric, and Disc Care
The condition hub is the structure behind every practice that owns its niche: one deep pillar page per condition, six to ten supporting posts, and internal links that prove topical authority. Here is how to build yours and pick the right two or three niches.
August 21, 2026
The 90-Day Reactivation Window: Winning Back Patients Who Drift
Patients almost never quit chiropractic care — they drift. Here's how a 90-day trigger, honest segmentation, and a three-email sequence bring them back.
August 21, 2026
What Zero-Click Search Means for Your Practice (and Why It's Not All Bad News)
Roughly 60% of Google searches now end without a click on any website. Here's why that's not the disaster it sounds like for your practice, and how the scoreboard changes when the win is being the recommended answer instead of the visit.
August 21, 2026
Authority: How Other Websites Vouch for Your Practice
Every link from another website is a referral you never hear about. Where local authority really comes from — chambers, sponsorships, provider directories, local press — and how to spot the junk links dragging your practice down.
August 21, 2026
Site Integrity: The Trust Cues Patients Feel but Never See
Patients can't name a single technical thing about your website, but they feel its integrity in seconds. HTTPS, Lighthouse scores, schema, and dead links — why the invisible layer registers with patients and Google alike.
August 21, 2026
How to Run a 20-Minute Trust Audit on Your Own Practice
You don't need a $500 analysis to know how patients see you. Set a timer for 20 minutes and audit your own practice: incognito searches, review recency math, profile completeness, and a few technical spot checks — graded honestly.