Mike has been helping chiropractors grow their practices through online marketing since 2000. As founder of ChiroHosting, he's worked alongside hundreds of doctors of chiropractic to build fast, search-friendly websites that turn online searches into booked appointments. He writes about the real, tangible work that actually moves the needle -- no hype, no fads, just what's working today.
Articles by Mike
44 published
August 21, 2026
How Patients Actually Ask: Optimizing for Spoken Questions
Patients type in fragments but speak in full sentences. How to restructure your content around the questions patients actually say out loud — and win the one answer a voice assistant reads back.
August 21, 2026
The AI Content Flood: Why Your 20 Years of Adjustments Are Now Your Moat
AI can generate a thousand back-pain listicles overnight, and Google has learned to ignore all of them. Your two decades in the treatment room are now the one content asset nobody can copy.
August 21, 2026
LocalBusiness and Physician Schema: A Plain-English Guide for Chiropractors
Schema markup is how answer engines learn your hours, services, and location. Here's what structured data actually is, the fields that move the needle, and an annotated JSON-LD example you can hand to whoever runs your website.
May 24, 2026
Auditing Your Google Business Profile—How to Spot Mismatched Services
A step-by-step structural audit to find where your Google Business Profile services don't match the pages on your website, and how to grade your inconsistency risk before it costs you rankings.
May 24, 2026
From Map Click to Patient Booking—Designing Intent-Matched Landing Pages
Ranking for "chiropractor near me" isn't enough. Learn how to route high-intent condition searches to dedicated, intent-matched landing pages that turn map clicks into booked appointments.
May 24, 2026
The Chiropractic "Service Gap"—Is Your Website Breaking Trust with Google Maps?
Your Google Business Profile and your website are one entity in Google's eyes. When your map listing promises services your website can't back up, you create a Service Gap that erodes patient trust and search rankings alike.
May 24, 2026
Moving Beyond Bullet Points—How to Build Deep Chiropractic Service Pages
Ditch the single "Services" page with a bulleted list. Here's the structural blueprint for deep service pages that prove real-world expertise and satisfy Google's E-E-A-T signals.
May 12, 2026
Why Your Chiropractic Website Isn't Showing Up on Google (and 5 Fixes You Can Do This Week)
5 things you can do to improve your chiropractic website's search ranking