Mike has been helping chiropractors grow their practices through online marketing since 2000. As founder of ChiroHosting, he's worked alongside hundreds of doctors of chiropractic to build fast, search-friendly websites that turn online searches into booked appointments. He writes about the real, tangible work that actually moves the needle -- no hype, no fads, just what's working today.
Articles by Mike
44 published
August 21, 2026
'Open Now, Takes My Insurance': Winning the Practical Voice Query
The highest-intent voice query has no clinical words in it: open now, takes my insurance. Accurate hours, a real insurance page, and complete attributes decide who gets the call.
August 21, 2026
Turning Patient Stories into Content Only You Could Write
A practical, HIPAA-safe system for turning anonymized patient journeys and community involvement into monthly content no AI or competitor could ever replicate.
August 21, 2026
Filming Patient Testimonials Without HIPAA Headaches
A patient's face connected to your practice is protected health information. How to film video testimonials the right way: written authorization before the camera rolls, what you can never confirm, and how to repost video reviews safely.
August 21, 2026
How to Respond to Negative Reviews Without Violating HIPAA
The instinct to set the record straight is exactly how chiropractors turn a bad review into a HIPAA violation. Safe response templates, written for the next 100 readers rather than the reviewer.
August 21, 2026
Local Landmarks, Gyms, and High School Teams: Hyper-Local Content That Doesn't Feel Forced
Google can tell the difference between naming a place and knowing a place. How to turn team sponsorships, the gym next door, and your city's worst commute into local content that ranks, without the cringe.
August 21, 2026
The 90-Day Freshness Window: Why Review Recency Beats Your Star Rating
A 4.6-star practice earning reviews every week beats a stale 4.9 in the map pack. Here's why Google weighs the last 90 days so heavily, and how to keep velocity without burning out your team.
August 21, 2026
From Keywords to Conversations: Rewriting Old Posts for How People Search Now
A system for turning a keyword-stuffed blog archive into content people can find by asking: triage, retitle to questions, rewrite the openings, and consolidate the thin posts.
August 21, 2026
Site Integrity: The Trust Cues Patients Feel but Never See
Patients can't name a single technical thing about your website, but they feel its integrity in seconds. HTTPS, Lighthouse scores, schema, and dead links — why the invisible layer registers with patients and Google alike.
August 21, 2026
The 60-Second Booking Test: From Pain to Confirmed Appointment
Grab your phone and a stopwatch. If a patient in pain can't get from your homepage to a confirmed appointment in under 60 seconds, this test shows you exactly where they bail.
August 21, 2026
Where to Put Your Videos: GBP, YouTube, Reels, and Your Website
GBP converts comparison shoppers, YouTube answers searches for years, Reels reach strangers, and your website closes. What each platform is for, and how one filming session feeds all four.
August 21, 2026
How to Win the AI Answer Box: Structuring FAQs Google Can Quote
AI overviews don't quote the smartest doctor in town; they quote the clearest writer. The question-as-heading pattern, the 40-to-60-word answer, and the FAQPage schema that gets your words into Google's mouth.
August 21, 2026
What Zero-Click Search Means for Your Practice (and Why It's Not All Bad News)
Roughly 60% of Google searches now end without a click on any website. Here's why that's not the disaster it sounds like for your practice, and how the scoreboard changes when the win is being the recommended answer instead of the visit.