Mike has been helping chiropractors grow their practices through online marketing since 2000. As founder of ChiroHosting, he's worked alongside hundreds of doctors of chiropractic to build fast, search-friendly websites that turn online searches into booked appointments. He writes about the real, tangible work that actually moves the needle -- no hype, no fads, just what's working today.
Articles by Mike
44 published
August 21, 2026
E-E-A-T for Chiropractors: What Google's Quality Guidelines Actually Ask For
Google grades health websites on its strictest curve. Here is what Experience, Expertise, Authoritativeness, and Trustworthiness actually ask of a chiropractic practice, in plain English.
August 21, 2026
Authority: How Other Websites Vouch for Your Practice
Every link from another website is a referral you never hear about. Where local authority really comes from — chambers, sponsorships, provider directories, local press — and how to spot the junk links dragging your practice down.
August 21, 2026
Why 'Call to Book' After Hours Is Your Biggest Leak
Your office is open 40 of the week's 168 hours, but pain-driven searches spike nights and weekends. Here's the math on what 'call to book' is really costing you.
August 21, 2026
Author Bios, Credentials, and Bylines: Small Pages With Outsized Trust Weight
Author pages get almost no traffic, yet on a health site they influence how much every other page is trusted. How to build bios, bylines, and Person schema that put a license behind your content.
August 21, 2026
Five Video Ideas That Answer Real Patient Questions
Your patients hand you a content calendar every day. The five videos to film first: the popping sound, desk stretches, a first-visit walkthrough, myth debunks, and the office tour, each with a hook line and a length target.
August 21, 2026
The Wobbly iPhone Rule: Why Authentic Video Beats Agency Polish
Patients don't book the clinic with the best-produced video; they book the doctor they feel they've already met. A shaky iPhone video that answers a real question beats a $5,000 agency reel that doesn't.
August 21, 2026
The 3-Second Rule: How Page Speed Is Costing Your Practice New Patients
If your chiropractic website takes more than 3 seconds to load on a phone, you're losing new patients before they ever see your name. Here's what slow actually means, and how to fix it.
August 21, 2026
How to Run a 20-Minute Trust Audit on Your Own Practice
You don't need a $500 analysis to know how patients see you. Set a timer for 20 minutes and audit your own practice: incognito searches, review recency math, profile completeness, and a few technical spot checks — graded honestly.
August 21, 2026
Building an FAQ Page That Mirrors a New-Patient Consultation
Stop guessing what belongs on your FAQ page. Harvest the questions patients actually ask at the front desk and chairside, then answer each one directly under its own heading.
August 21, 2026
The Four Trust Signals Patients Check Before They Ever Call
Before a new patient ever calls, they run a quiet two-minute background check on your practice. Here are the four trust signals they weigh — Reputation, Presence, Authority, and Site Integrity — and how to pass each one.
August 21, 2026
The GEO Grid: See Your Rankings Block by Block
You rank 2nd in your parking lot and 15th three miles away, and both numbers are real. How to read a GEO grid scan and what actually moves the pins at the edge of your visibility.
August 21, 2026
From 12 Reviews to 200: A Chiropractor's Guide to Building a Google Review Engine
The exact system chiropractors use to ethically build hundreds of 5-star Google reviews: the right moment to ask, the follow-up text, and the HIPAA guardrails that keep you safe.