As 2020 is around the corner, I am reflective about where we were a year ago with the promise of great website design. At then end of 2018, Joe Rinaldi of IMPACT listed “9 Website Design Trends for 2019 You Can’t Ignore”. To paraphrase his opening statement, we are living in some of the most exciting times in web design!
Point being, as web designers, we work towards using the present technology to help us connect better with the user experience. By focusing on browser driven guidelines, we strive to make the web a more consistent and accessible environment for everyone.
Website Design Trends We Saw in 2019
As a website developer, I reflect on the past going into the future to discover which trends will stick and what we can expect in the new year.
1. Website Accessibility
Accessibility widgets and menus help make online content more consumable for users with disabilities. Unfortunately, there are still many websites with accessibility barriers. As more guidelines become enforced, it is important to keep your website up to par. An accessible website can even help your practice avoid legal exposure.
In 2019, ChiroHosting added accessibility menus to every N8 Chiropractic Website. Accessibility menus provide features that make a web page's content easier to consume. This includes keyboard navigation, audible page reading, text sizing, and more. The inclusion of these features increases your compliance with WCAG 2.1, ATAG 2.0, ADA, and Section 508.
The world wide web is an important resource in all of our lives so it’s important to make sure it provides equal experience and opportunity, regardless of how it is being accessed. Good design is inclusive. Making the internet more accessible will benefit everyone.
2. Flat Design
This 2D minimalist approach is clean and open. The design began as a quick loading website on any device, however, Flat Design illustrates a less data and more visual approach. In turn, this presentation created a preferred user experience.
Clean and friendly atmosphere grabs the users attention and can successfully communicate the focus of the website. Expect to see this design approach and similar variations in 2020.
3. Animated GIFs
With today’s users demanding “instant gratification”, we only get a small amount of site visitors' attention. Therefore, showing them what they are looking for is great with a GIF. GIFs can convey a complex concept in an engaged short period and they work on most browsers making them accessible to everyone.
4. Bots & Machine Learning
Chatting with bots is more common than you may know. With the progression of artificial intelligence we see Google give us auto-suggestions and Facebook recommend tags in photos. Many companies are getting results from bots by giving users instant responses and filtering data to appropriate contact based issues. Improving efficiency and time saving is the main goal here.
Bots and machine learning are here and will continue to grow in 2020. In regards to chiropractic websites, we urge you to exercise caution if employing a chat bot. There are affordable and easy to use chat solutions, but be sure to prioritize patient privacy over convenience.
5. White Space
While some e-commerce websites, like Amazon.com, throw everything and the kitchen sink at you, many other web designs embrace the mindset of “less is more.” Simpler layouts with plenty of white space gives breathing room around page elements, much like magazine layouts.
By using white space, we separate the different sections on the page making it easier for readability and easier for the user to scan for important information. Moreover, it allows users to consume one section at a time.
Embrace white space in your web design in 2020; it will serve you well.
6. Don't Be Straight
For most of us, design grids maintain alignment and consistency throughout a design. However, in recent years, we have seen designers break outside the grid. This approach allows for greater designer freedom when leveling hierarchy on a page. Many visual heavy website pages are using this format to break the traditional up and down - left and right. How about a 45 degree angle? It may just look good.
Expect to continue seeing off-kilter lines and borders in design-forward brands' websites.
7. Use of Organic Shapes
What is an organic shape? Think irregular and uneven blobs or hand-drawn designs. This design is primarily used to grab the user’s attention and add personal touch. It breaks up all the nice round circles or straight lines that become repetitive. In the end, it’s a more approachable feel that adds focus to the imagery on a website.
This trend transcended industry verticals from crafting to finances. You can be sure to spot more wobbly circles this year.
Looking Toward 2020
These were some of the hottest design trends for 2019. As we look towards 2020, I believe more of these design elements will be enhanced and improved.
Looking for the Best Chiropractic Website Designs?
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Get in touch with us to find out if the best-valued chiropractic website available is the right option for you!