Blogging on your Chiropractic Website is Actually Simple & the Reasons are a No-Brainer!
We know it can seem daunting and time-consuming to create Blog posts, but the benefits of blogging on your chiropractic website will help your bottom line. We know from personal experience what a difference original content creation makes! Take a deep breath, read these simple 4 reasons and be convinced. Then, start blogging!
4 Reasons to Start Blogging on Your Chiropractic Website Now!
Blogging on your chiropractic website...
1. Increases search engine traffic
Bogging can be likened to casting out many lines when fishing, not just one. You are much more likely to catch fish if you have more than one line out. The key is to make sure you also have quality bait out. The more quality content (aka "bait") you add into your blog the more potential clients (and current clients) will end up on your site. The more quality content you have on your site the more search engines will index these pages. In turn, you will receive more organic search engine traffic. Each time you publish a new blog on your website you drop another line with yummy bait on it.
Speak Directly to Your Target Audience!
Make sure you are publishing a blog that speaks to your target audience! Use keywords and make sure you include your local city/state as well if your main focus is to bring in more patients in your local area. If you are looking to become a key influencer in the Chiropractic community at large then your keywords would be different. You can use Google's Keyword Tool to give you some suggestions. Another thing to keep in mind is long tail keywords. A site without a blog will have considerably less content. Therefore, making it difficult to rank for these keywords. You can use a variety of long tail keyword tools to assist you with these as well. Put yourself in a potential patient's shoes. What would they search for? Start with those.
2. Humanizes your practice
People don't like to "do business" with businesses, they like to interact with other people. Especially when it comes to their health. Sure your homepage and about us page are very important to begin to convey the personality of your practice, but your blog page is where your voice can be truly heard. Believe it or not, your chiropractic patients care more about who you are than where you graduated from. Your blog goes way beyond your resume/CV or the details of what you like to do outside of the office. It brings your practice to life and certainly boosts your chiropractic "brand". When writing your blog posts truly speak to your audience, not at your audience. Your patients and potential patients are coming to you for care...show that you care about what they want to read about in your blog posts. Perhaps put out a suggestion box at the front desk. Even better, ask your patients directly what they are interested in hearing about. People deeply value being made to feel their ideas are recognized!
3. Supports your chiropractic social media presence
Many chiropractors simply share other people's content. However, this doesn't drive traffic to your site. It drives it to the source of the article. Don't get me wrong, some relevant content is great to share. Specifically, when you know it will be something your audience will benefit from. But keep in mind they are on YOUR Facebook page, so most likely they expect to hear from YOU too. When you post your blog on your social media you end up directing visitors to your own site. Hence you increase traffic to your chiropractic website and end up having more patients walk through your door.
In addition to social media, you can also utilize your blog for your email newsletter. When we write blogs we always send it out as a newsletter, post to our social media and of course publish on our website.
Our website and/or online marketing clients with Automated Chiropractic Social Media enjoy the convenience of their blogs being posted on their Facebook, Google+, and Twitter pages with zero extra effort!
4. Allows your practice to achieve the ‘freshness factor’
Freshness is "in"! The freshness factor is key! Google zeros in on frequent fresh content and in turn will reward sites with higher visibility through their search results. If your content is also in line with trending searches you will also notice a boost!
Search engines aside, fresh content also satisfies humans. When you have the freshness factor patients and potential patients will see you and your practice as "with it". If your blog or social media are out of date it reflects negatively on your practice. You know how hard you work each day...and know that you are not dated, but someone who lands on your site only has a few seconds to make a choice. Those seconds are the difference between getting a new patient and losing them to a fresher looking site.
We understand you might not be able to commit yourself to a daily or weekly blog post. The important thing is to start somewhere. Make a commitment to it and stick to it. Supplement it with a service such as Automated Social Media and/or ask for guest bloggers or assign a different week to different people in the office. The important thing is the sooner you start the faster you will reap int the benefits!
It's important to remember that not a lot of chiropractors are actively blogging. So, this is one of the best ways for you to stand out from your local competition. Wouldn't it be amazing to see a boost in patients simply from writing a consistent blog? If you need suggestions to DIY and/or would like to discuss your Chiropractic Website, Online Marketing Plans or Automated Chiropractic Social Media please schedule a 1-on-1 at a time that is convenient for you. You can also ping us on live chat directly from our website on the lower right-hand side of your screen.