We know you’re a busy doctor. So we wanted to help you save some time. It can take a while to come up with and create quality, share-worthy content for social. To help simplify the process, we’ve shared 7 ideas for social posts.
1. Promote your staff or patients
If you know of a big event happening in a patient or staff member’s life, you might want to share about it on social media depending on the relationship you have with that person. It’s always a good idea to ask for permission first. But if your staff member is about to graduate from a particular program or maybe a patient just completed their first marathon. Whatever it might be sharing social posts that congratulate people is a great way to produce positive content!
2. Share an interesting article or video
If you come across a great article online or a fascinating video on YouTube that is relevant or somehow related to something your patients would be interested in, then it’s not a bad idea to share the content on your social accounts.
Pro Tip: Use Google Alerts or an RSS feed reader to find content easily.
3. Ask a question or do a poll
Many people love to give their opinion or share their thoughts. Asking people a question or sending them a poll gives them the opportunity to voice their opinions. It’s also a more engaging and interactive way to use social media versus just broadcasting out information. It invites your followers to join in the conversation.
Pro Tip: Weave your polling into a weekly post and make it a routine.
4. Share motivational quotes
Encouraging words never hurt. Sharing a motivational or inspirational quote is a great, simple way to spread some positivity. One word of caution is to know the history of who you’re quoting, we’ve seen motivational quotes backfire on rare occasions where someone got offended not by the quote, but by who said it. Some quotes are well-vetted and used a lot. If you want to get a little more creative and use a lesser-known quote and source just make sure you do your due diligence so you know the backstory of the person you’re quoting.
5. Share interesting facts and figures
Stats, facts, and figures - oh my! As a data person, I totally love seeing a thought-provoking stat. You can find key facts and figures by Googling, searching for academic studies, or more in-depth reports. Pulling out shorter, bite-sized tidbits of information that would work well for a social post. Infographics are a great way to share data as well.
Pro Tip: As a healthcare provider, hold yourself to a higher standard and cite your sources.
6. Run a giveaway
People love free stuff! Running a giveaway is a great way to engage your social followers. Especially if you make part of the giveaway a requirement that they have to reshare something on social to be entered and be a follower of your page. This way you can increase reach and followers. As a chiropractor, you could give away free appointments, or if you had a little extra budget you could giveaway a gift card or something like that.
Pro Tip: Keep things legal. Be sure to follow laws when conducting contests, sweepstakes, and giveaways.
7. Repost, reshare, retweet!
One of the simplest ways to post on social is simply to repost, reshare or retweet content. With so much great content already out there and so many accounts sharing interesting content already, you don’t have to come up with this stuff on your own.
It’s a good idea to follow thought leaders and influencers as well as people and accounts that you admire. If there is an account that is always posting interesting information, follow them! You can simply reshare their content instead of reinventing the wheel. It’s also a good idea to follow certain hashtags so you can see what people are posting about different topics and source content from the feed.
To supplement posts to your social media you might want to consider Automated Chiropractic Social Media. It's very important to stay current on your social media. This helps with local search results and simply conveys a positive image. If you would like to discuss the current ranking of your social media, Automated Chiropractic Social Media or just need some DIY tips please schedule a 1-on-1 with us. We are happy to do an audit of your social media presence as well as answer any questions.