Social media is an important part of your online marketing, but it's one that is fraught with problems and requires constant diligence.
A recent article in Inc., "These 7 Common Social Media Mistakes Are Costing Your Company, Big Time", does a good job of describing some of the most common social media errors that we've seen made by chiropractic practices. Check out the original article for the full list of mistakes with recommendations on solving each.
7 Most Common Mistakes In Branded Social Media Profiles
- Bad design.
- Lack of consistent design.
- Not enough ways to contact you.
- Spelling errors.
- Corny stock photos.
- Your offering isn't loud and clear.
- Your profiles are a desert.
Are your social media profiles a desert?
Mistake #7, "Your profiles are a desert", is particularly relevant and surprisingly simple to fix.
Potential patients will check out your Facebook account to learn more about your office, and the last thing you want them to see is that your last post was in 2017. They will quickly dismiss you and even assume that you've gone out of business.
Keeping your social media active is critical. Our ChiroHosting clients love our Automated Chiropractic Social Media service, as it's the perfect way to share good content without having to hire a staff person in your office to do that for you.
If you have any questions about your social media strategy or any aspect of chiropractic marketing, give our office a call today at (800) 295-3346 or schedule a 1-on-1 phone conversation with one of our marketing experts.