7 Best Practices for Chiropractic Website Copywriting

July 16, 2019

Chiropractic Websites

7 Best Practices for Chiropractic Website Copywriting

How do we view content on the internet? We don't read it...we surf it. We quickly scan through the copy looking for keywords that pertain particularly to what's most important to us. In fact, studies report that we only read about 28% of the words on a webpage.

Copywriting for Your Chiropractic Website

Hinge, a business-to-business marketing agency, published an article "7 Best Practices for Website Copywriting". Although their focus is geared towards optimizing the websites of professional service firms, their list of best practices is 100% applicable to chiropractic websites.

7 Best practices when writing on your website

So what is the best way to compose content for your chiropractic website? Here are 7 best practices to think about:

  1. Create HEADINGS that are concise and descriptive to the article.
  2. BULLETS make lists easy for your audience to scan.
  3. Keep your PARAGRAPHS short and to the point.
  4. Start with IMPORTANT content first.
  5. Use BOLD key terms and phrases for attention.
  6. Write for your AUDIENCE, not for yourself.
  7. Remove HALF of unnecessary words that do not add value.

How Does Your Website Copy Look Now?

Remember, when creating content on your website, your audience is skimming for the most important information that JUMPS out at them. Don't hide important information with wordy opinions or facts. Don't tell me...SHOW me!

Now, go back to your website and uncover how you can implement these best website practices!


 

How Well Is Your Website Performing?

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Michael Macintosh

Michael is ChiroHosting's web designer and website content manager. He is your Customer Support Agent and has more than likely designed your web pages. Contact Michael for all of your website needs.

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