How do we view content on the internet? We don't read it...we surf it. We quickly scan through the copy looking for keywords that pertain particularly to what's most important to us. In fact, studies report that we only read about 28% of the words on a webpage.
Copywriting for Your Chiropractic Website
Hinge, a business-to-business marketing agency, published an article "7 Best Practices for Website Copywriting". Although their focus is geared towards optimizing the websites of professional service firms, their list of best practices is 100% applicable to chiropractic websites.
7 Best practices when writing on your website
So what is the best way to compose content for your chiropractic website? Here are 7 best practices to think about:
- Create HEADINGS that are concise and descriptive to the article.
- BULLETS make lists easy for your audience to scan.
- Keep your PARAGRAPHS short and to the point.
- Start with IMPORTANT content first.
- Use BOLD key terms and phrases for attention.
- Write for your AUDIENCE, not for yourself.
- Remove HALF of unnecessary words that do not add value.
How Does Your Website Copy Look Now?
Remember, when creating content on your website, your audience is skimming for the most important information that JUMPS out at them. Don't hide important information with wordy opinions or facts. Don't tell me...SHOW me!
Now, go back to your website and uncover how you can implement these best website practices!
How Well Is Your Website Performing?
Schedule a 1-on-1 consultation with us. We can audit your website and determine your strengths, weaknesses, and the opportunities you have to improve your chiropractic website's performance.